If you’ve been a fan of the iconic Adidas logo, you may have noticed something different recently – the logo has changed! The classic three stripes that we’ve come to know and love have been replaced with a simpler, modern look. In this article, we’ll explore why Adidas made the change and how it affects their brand.
Yes, Adidas changed their logo in 2020 by introducing a new, simplified design. The new logo is a simplified version of the iconic three-stripes logo that Adidas has used since its founding in 1949. The new logo still features the iconic three stripes, but they are now simplified into one, single line. The logo also features a new typeface and a stronger emphasis on the company’s name. The new design is meant to be more modern and versatile, which will help the brand stay relevant in the ever-changing world of fashion.
The History of the Adidas Logo
The Adidas logo is one of the most recognizable logos in the world. The iconic three stripes have become associated with the brand since its inception in 1949. Over the years, the logo has been tweaked and redesigned, but the basic design has remained the same.
The original logo was designed by Adolf Dassler, one of the founders of Adidas. It featured three parallel stripes in a horizontal orientation. According to legend, the three stripes represented the three sons of Dassler, although the company has never confirmed this. The logo was designed to be easily recognizable, even from a distance.
The logo first appeared on the company’s footwear in 1967. Since then, it has become the company’s primary symbol and has been used on all of its products. The logo has also been used in various marketing campaigns, including the famous “Impossible is Nothing” campaign in 2004.
The Changes to the Logo
Adidas has made several changes to its iconic logo over the years. In 1971, the company introduced an updated version of the logo featuring a thicker and bolder font. This version of the logo was used until 1997, when the company introduced a more modern version. This version features a more curved design and a brighter shade of blue.
In 2003, Adidas introduced a new logo featuring a more simplified design. This version consists of two equal-sized stripes in a diagonal orientation. The company also adjusted the font, making it slightly bolder and more modern.
The most recent version of the logo was introduced in 2014. This version features a slightly different font and a more simplified design. The two stripes are now in a horizontal orientation and the font is slightly bolder.
The Impact of the Logo
The Adidas logo has become one of the most recognizable logos in the world. It has been used in countless marketing campaigns and has become an iconic symbol of the brand. It has been used on all of Adidas’ products and has become synonymous with the company and its values.
The logo has also been used to represent the company’s commitment to sustainability. The company has stated that the two stripes in the logo represent the company’s commitment to reducing its environmental footprint.
The Future of the Logo
Adidas has stated that it plans to keep the iconic logo, but is open to making small tweaks to it over time. The company is open to making changes that keep the logo current and relevant, while still maintaining its iconic status.
The company is also open to introducing new logos for specific products or campaigns. For example, Adidas recently introduced a new logo for its sustainability initiatives, featuring two intertwined leaves.
The Meaning of the Logo
The Adidas logo has come to represent the brand’s commitment to quality and performance. The iconic three stripes have become a symbol of the company and its values. The logo also represents the company’s commitment to sustainability and its efforts to reduce its environmental footprint.
The logo has become a symbol of optimism and achievement. The company has used it in various marketing campaigns to show that anything is achievable. It has become a symbol of hope and inspiration for many people around the world.
Frequently Asked Questions
Did Adidas Change Their Logo?
Answer: Yes, Adidas has changed their logo multiple times over their decades-long history.
When Did Adidas Change Their Logo?
Answer: Adidas first adopted their iconic three-stripe logo in 1951. However, they have made several minor changes to the logo throughout the years. In 1997, the company unveiled its “Impossible is Nothing” campaign, which featured a more modern, abstract version of the logo. Most recently, in 2017, Adidas introduced a new logo featuring just the three stripes, which was designed to be more recognizable and versatile across a variety of platforms.
What Was the Inspiration Behind the Adidas Logo?
Answer: The Adidas three-stripes logo was inspired by the mountain logo of another famous brand, the Finnish sports company Karhu Sports. The founder of Adidas, Adolf “Adi” Dassler, was inspired to create a logo with three stripes after seeing the success of Karhu’s logo. The three stripes were meant to represent the three geographical regions of Germany: West, East, and Middle.
What Does the Adidas Logo Represent?
Answer: The Adidas logo is meant to represent the brand’s values of performance, passion, integrity and diversity. It is also a symbol of the company’s commitment to excellence and the highest standards of quality. The logo is seen as a symbol of unity, inclusivity and a celebration of different cultures and backgrounds.
What Colors Are Used in the Adidas Logo?
Answer: Adidas’s logo typically consists of three white stripes on a black background. However, the company also has alternate versions of the logo which feature different colors, such as blue, red, and yellow. The official colors of the Adidas logo are black, white, and blue.
What Is the Font Used in the Adidas Logo?
Answer: The font used in the Adidas logo is called “AdiNeue”, which was created specifically for the company in 2011. The font is a modern sans-serif typeface which is light, clean, and geometric. It is used in all of Adidas’s branding and marketing materials.
Adidas to change their logo?
Adidas has changed their logo over the years, but it has retained its iconic style and recognizable shape. This is a testament to the brand’s unwavering commitment to creating a timeless and recognizable logo that resonates with consumers all over the world. As the brand evolves and expands, the logo remains an integral part of the Adidas identity, and will continue to be a global symbol for years to come.
