Did Skechers Change Their Name?

As one of the most popular shoe brands in the world, Skechers has a long and rich history of providing fashionable, comfortable, and affordable footwear. Over the years, Skechers has grown from a small company to a global powerhouse, and their shoes can be found in stores around the world. But did you know that Skechers has changed its name in the past? In this article, we’ll explore the fascinating story of how Skechers got its name, and why it eventually changed it.

Did Skechers Change Their Name?

Skechers: A Brief History

Skechers is an American footwear company founded in 1992 by Robert Greenberg. The company began as a distributor of Doc Martens in the United States, but quickly expanded its product line to include a wide range of styles, from casual to dressy. By the late 1990s, the company had become one of the leading footwear companies in the United States. Today, Skechers is a global brand with stores in over 100 countries and a presence in more than 12,000 retail stores worldwide.

Did Skechers Change Its Name?

The short answer is no – Skechers has not changed its name. The company was founded in 1992 and has maintained the same name since then. However, the company has made several changes to its logo and branding over the years. In 2014, the company unveiled a new logo featuring the word “Skechers” in a bold, modern font. The company also changed its slogan to “Life’s a Journey, Wear the Right Shoes” to reflect its message of comfort and style.

Skechers’ Brand Evolution

Skechers has evolved dramatically since its inception, expanding its product line to include a variety of footwear styles, from sneakers to boots to sandals. The company also offers a wide range of apparel and accessories, including hats, bags, and backpacks. The company’s commitment to innovation and quality materials has made Skechers a leader in the footwear industry.

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The Skechers Brand Today

Today, Skechers is a global brand, with stores in over 100 countries and a presence in more than 12,000 retail stores worldwide. The company continues to innovate, introducing new technologies and materials to its products. Skechers is also committed to giving back to the community, donating shoes to those in need and supporting various charitable causes.

Skechers’ Corporate Culture

Skechers is committed to creating an inclusive corporate culture that celebrates diversity and encourages collaboration. The company has a strong focus on employee development and offers a variety of programs to help employees grow professionally. Additionally, Skechers offers flexible work schedules and unique benefits, such as a generous vacation policy.

Skechers’ Commitment to Diversity

Skechers is committed to fostering a diverse and inclusive workplace. The company has implemented a number of initiatives to promote diversity and inclusion, including programs and events designed to create a supportive environment for all employees. Additionally, the company has launched several initiatives to support and empower women in the workplace.

Skechers’ Commitment to Giving Back

Skechers is committed to giving back to the community and has supported various charitable causes, such as providing shoes to those in need. The company also supports environmental initiatives, such as reducing its carbon footprint and using sustainable materials in its products. Skechers is committed to making a positive impact on the world and its people.

Related Faq

What was Skechers’ original name?

Skechers’ original name was “LA Gear”, which was founded in 1979 by Robert Greenberg and his son Michael Greenberg. The company was originally a sports-oriented footwear label, producing stylish and fashionable athletic shoes.

When did Skechers change their name?

Skechers officially changed their name to “Skechers” in 1992. The company shifted their focus away from the traditional sports-oriented market and towards casual, fashionable and performance-driven footwear.

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What was the reason Skechers changed their name?

When Skechers changed their name, they wanted to emphasize a more modern image and create a new identity for their brand. The company wanted to move away from the traditional sports-oriented market and focus on creating stylish and comfortable footwear for everyday use.

What types of footwear does Skechers produce?

Skechers is now one of the world’s leading lifestyle and performance footwear companies, producing a variety of different footwear types. This includes athletic, casual, dress and performance-driven footwear, designed for both men, women and children.

What other products does Skechers produce?

Skechers also produces a variety of other products, such as apparel, bags and accessories. These products are designed to complement their existing line of footwear, and are offered in a range of styles and designs to suit different lifestyles.

Where can I purchase Skechers products?

Skechers products are available to purchase through a variety of retailers, both online and in-store. You can purchase Skechers products directly from their website, or from a variety of other stores and outlets throughout the world.

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In conclusion, Skechers did indeed change their name from LA Gear to Skechers in 1992. The company has seen tremendous growth since then and is now one of the largest footwear brands in the world. With a focus on comfort and style, Skechers has become a go-to choice for many consumers. The company has also diversified their product line over the years, offering a wide range of shoes, apparel, and accessories. While the name may have changed, the quality of the product has remained the same. Skechers is a brand that continues to innovate and provide customers with the best possible products.

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