Adidas and Puma have been rivals in the sports apparel industry since the two brands were founded by brothers in the 1940s. But did you know that Adidas and Puma are actually owned by the same company? In this article, we’ll explore the history of Adidas and Puma and answer the question, “Does Adidas own Puma?”
No, Adidas does not own Puma. Puma is an independent company. Adidas and Puma are two rival companies that were founded by two brothers, Adolf and Rudolf Dassler respectively. The two companies were originally one, but split in 1947 after a family feud.
Adidas is based in Herzogenaurach, Germany, and Puma is headquartered in nearby Herzogenaurach, as well. The two companies dominate the global sportswear market, and both offer a wide range of products, including apparel, footwear, and accessories.
Despite the rivalry, the two companies remain intertwined. Many of their employees have family ties, and they continue to collaborate on projects. For example, they have launched a joint project to create a sustainable shoe made from recycled materials.
How Did Adidas and Puma Come to Be?
Adidas and Puma were born out of sibling rivalry. Two brothers, Rudi and Adolf Dassler, grew up in the small German town of Herzogenaurach. Both had a passion for shoemaking and after World War I, they decided to go into business together. In 1924, they founded the Dassler Brothers Sports Shoe Company. The business flourished and the brothers became well-known in the sporting world.
However, by the 1940s, the brothers had a falling out and decided to part ways. In 1948, Adolf created Adidas, which stands for “Adi” – a nickname for Adolf – “Das” from his last name, and “S” from the first letter of his surname. Rudi then founded Puma, which stands for “P” for his first name, “U” for his surname, and “MA” for the first two letters of his first name.
The Rivalry between Adidas and Puma
The rivalry between Adidas and Puma was intense. Both companies competed fiercely to be the leading sporting goods manufacturer. They each had their own unique styles and endorsements from athletes, which allowed them to capture a large share of the market.
The rivalry between the two companies was so intense that it divided the town of Herzogenaurach. Many of the residents were employed by either Adidas or Puma and they were fiercely loyal to their respective companies. This intense competition between the two companies continued until the 1990s when they decided to put their differences aside and focus on the global market.
Does Adidas Own Puma?
The answer to this question is no. Despite the intense rivalry between the two companies, neither one owns the other. They remain separate entities and have no ownership share in each other. However, Adidas does have a larger market share than Puma and is the world’s largest sportswear manufacturer.
What Is the Relationship between Adidas and Puma?
Despite their rivalry, the two companies have a respectful relationship. They have both reached an understanding that their rivalry is part of their success and it has served to drive innovation in the sporting goods industry.
Adidas and Puma Collaborations
Despite their rivalry, the two companies have collaborated on a number of projects. In 2019, they launched a joint collection of shoes and apparel that blended the styles of both brands. The collection was a success and the companies have since released several more collaborations.
The Future of Adidas and Puma
Adidas and Puma continue to be fierce competitors, but they have also reached a level of understanding. Both companies have been able to remain successful despite the intense rivalry and their collaborations have shown that they can work together when needed.
The future of both companies looks bright and they are likely to remain competitors for years to come. As the sporting goods industry continues to evolve, these two rivals will continue to push each other to innovate and create the best products for their customers.
Related Faq
Q1. Does Adidas Own Puma?
No, Adidas does not own Puma. Puma is a German sports apparel company that is owned by Kering, a French luxury and sports goods company. Puma was founded in 1948 by Rudolf and Adolf Dassler, two brothers who were former business partners of Adidas. The two companies have been rivals ever since.
Q2. How were Adidas and Puma formed?
Adidas and Puma were both founded in the 1920s by two brothers, Adolf and Rudolf Dassler. They started a shoe company, Dassler Brothers Shoe Factory, which made running shoes. After a disagreement between the brothers, the company split into two separate companies in 1948, with Adidas being founded by Adolf and Puma being founded by Rudolf.
Q3. Who owns Puma?
Puma is currently owned by Kering, a French luxury and sports goods company. Kering acquired Puma in 2007 and has since helped to expand the brand’s presence in the global market.
Q4. What is the difference between Adidas and Puma?
Adidas and Puma are two of the most popular sports apparel companies in the world. While both companies offer a wide range of products, including shoes, apparel, and accessories, their styles and design philosophies differ significantly. Adidas focuses on modern, performance-oriented styles, while Puma is more traditional and fashion-forward.
Q5. How have Adidas and Puma competed?
Adidas and Puma have been fierce competitors since the split of their original company, Dassler Brothers Shoe Factory. The two companies have competed in terms of product design, marketing strategies, and endorsements of sports stars and teams. Adidas has traditionally been more successful in terms of sales and market share, but Puma has been gaining ground in recent years.
Q6. What is the history between Adidas and Puma?
Adidas and Puma have a long and storied history. The two companies were founded in 1948 by two brothers, Adolf and Rudolf Dassler, who had formerly worked together as business partners in their original company, Dassler Brothers Shoe Factory. Since then, the two companies have been rivals, competing in terms of product design, marketing strategies, and endorsements of sports stars and teams.
The Enemy Brothers Who Founded Adidas and PUMA
The answer to the question of whether Adidas owns Puma is a definitive no. Despite the close relationship between the two brands, they are not affiliated or connected in any way. Adidas and Puma have a long and storied history that has created two of the most iconic brands in the world. Both companies have achieved success through hard work and innovation to become the powerhouse names they are today.
