Does Adidas Own Puma?

Adidas and Puma are two of the biggest names in the sporting goods industry. With their iconic logos and innovative products, both brands have earned a reputation for excellence. However, many people are still confused about the relationship between these two companies. Specifically, does Adidas own Puma? In this article, we will explore the history of these two brands and answer this burning question once and for all. So, if you’re a sports enthusiast or just curious about the business world, read on to discover the truth about the Adidas-Puma connection.

Does Adidas Own Puma?

Does Adidas Own Puma?

Adidas and Puma are two of the biggest names in the sports apparel and footwear industry. Both companies have a rich history and have been competing with each other for several decades. However, there has been a common misconception that Adidas owns Puma. In this article, we will explore the relationship between the two companies and find out if Adidas does own Puma.

History of Adidas and Puma

Adidas and Puma were both founded in the small town of Herzogenaurach, Germany, in the early 1920s. The two companies were started by brothers Adolf and Rudolf Dassler, who were both passionate about sports and wanted to create footwear that could enhance an athlete’s performance.

In the beginning, Adidas and Puma were one company called Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). However, the two brothers had a falling out during World War II, and their relationship became irreparable.

After the war, the brothers split the company, with Adolf Dassler forming Adidas and Rudolf Dassler forming Puma. Since then, the two companies have been fierce rivals, constantly trying to outdo each other with innovative designs and technologies.

Adidas and Puma Today

Despite their rivalry, Adidas and Puma have both become global brands and have a significant presence in the sports apparel and footwear industry. Adidas is currently the largest sportswear manufacturer in Europe and the second-largest in the world, while Puma is the third-largest sportswear manufacturer in the world.

Both companies have a strong focus on sustainability and have been making efforts to reduce their environmental impact. Adidas has been using recycled materials in its products and has committed to reducing its carbon emissions by 30% by 2030. Puma has also been using sustainable materials and has committed to becoming carbon-neutral by 2050.

Adidas and Puma Relationship

There is no doubt that Adidas and Puma have a long and complicated history, but does Adidas own Puma? The answer is no. Although both companies were founded by the same family, they have been separate entities since the 1940s.

Adidas and Puma have no ownership ties, but they do share a common heritage and have a significant impact on the sports apparel and footwear industry.

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Benefits of Adidas and Puma Competition

The competition between Adidas and Puma has been beneficial for both companies and the sports industry as a whole. The rivalry has pushed both companies to innovate and create products that are more comfortable, durable, and stylish.

The competition has also been good for consumers, as they have a wider range of products to choose from and can benefit from lower prices due to the companies’ efforts to outdo each other.

Adidas vs Puma

While Adidas and Puma are both successful companies, they do have some differences in their approaches and products. Adidas has a more extensive product range, including products for a wide range of sports and activities. Puma, on the other hand, has a more lifestyle-focused approach and has been known for its collaborations with fashion designers and celebrities.

In terms of design, Adidas has been more traditional, while Puma has been more experimental and bold. However, both companies have been incorporating sustainable materials and technologies into their products, reflecting the growing demand for eco-friendly options.


In conclusion, while Adidas and Puma have a complicated history and a fierce rivalry, Adidas does not own Puma. Both companies have become global brands in their own right and have made significant contributions to the sports apparel and footwear industry. The competition between the two companies has been beneficial for both companies and consumers, and we can expect to see more innovation and sustainability efforts from both companies in the future.

Frequently Asked Questions

Adidas and Puma are two of the biggest athletic apparel brands in the world. They have a long and complicated history, which has led to many people asking the question: “Does Adidas own Puma?” Here are some answers to that question and other related questions.

What is the history between Adidas and Puma?

Adidas and Puma were founded by two brothers, Adolf and Rudolf Dassler, in the 1920s. The two worked together for many years, but a family feud eventually led to a split in the company. Adolf went on to create Adidas, while Rudolf founded Puma. The two brands have been rivals ever since.

While the two brands were started by brothers, they have taken very different paths over the years. Adidas has focused on creating high-performance athletic gear, while Puma has branched out into lifestyle apparel as well. Despite their differences, the two brands continue to be popular with athletes and consumers around the world.

Does Adidas own Puma?

No, Adidas does not own Puma. The two companies are completely separate and have been rivals since they were founded. While they have a shared history, they operate independently and compete fiercely in the athletic apparel market.

It is worth noting that both Adidas and Puma are owned by large multinational corporations. Adidas is owned by Adidas AG, while Puma is owned by Kering, a French luxury goods group. However, these companies do not have any ownership stake in each other.

Do Adidas and Puma collaborate on any products?

While Adidas and Puma are competitors, they have occasionally collaborated on projects over the years. For example, in 2019, the two brands teamed up to release a limited-edition sneaker to commemorate the 70th anniversary of the founding of Puma. The sneaker featured a combination of Adidas and Puma branding, and was a hit with sneakerheads around the world.

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However, these collaborations are relatively rare, as the two brands are mostly focused on competing with each other. Fans of Adidas and Puma can expect to see plenty of new and innovative products from each brand in the years to come.

Which brand is more popular, Adidas or Puma?

Both Adidas and Puma are incredibly popular brands, with dedicated fan bases around the world. However, Adidas is generally considered to be the more popular of the two. According to Forbes, Adidas is the third most valuable sports brand in the world, behind only Nike and ESPN. Puma, on the other hand, is ranked eighth on the same list.

That being said, popularity can be subjective, and the two brands have different strengths and weaknesses. Some consumers prefer Puma’s focus on lifestyle apparel, while others appreciate Adidas’ commitment to high-performance athletic gear. Ultimately, the choice between the two brands comes down to personal preference.

What is the future of Adidas and Puma?

Both Adidas and Puma are expected to continue to be major players in the athletic apparel market for years to come. Both brands have strong reputations for quality and innovation, and are constantly pushing the boundaries of what is possible in the world of athletic gear.

As consumers become more conscious of sustainability and ethical manufacturing practices, both Adidas and Puma are likely to focus more on these issues in the future. Additionally, the rise of e-commerce and social media is likely to change the way that these brands market and sell their products. Overall, the future looks bright for both Adidas and Puma.

In conclusion, the question of whether Adidas owns Puma is a complex one. While the two brands share a rich history and were founded by brothers, they have operated as separate entities since a bitter family feud in the 1940s. Today, both companies compete fiercely in the sports apparel industry, each with its own unique style and approach.

However, despite their differences, there are certainly similarities between the two brands. Both have a strong focus on innovation, using cutting-edge technology to create high-quality products that meet the needs of athletes and casual wearers alike. Additionally, both are committed to sustainability, working to reduce their environmental footprint and promote ethical practices throughout their supply chains.

Ultimately, whether you prefer Adidas or Puma comes down to personal preference. Both brands have their own strengths and weaknesses, and both have legions of loyal fans around the world. So whether you’re a die-hard Adidas fan or a Puma enthusiast, there’s no denying that both companies have made a significant impact on the world of sports and fashion, and will continue to do so for years to come.

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