Nike and Jordan Brand have become synonymous with one another, but does Nike actually own Jordan Brand? Nike’s partnership with Michael Jordan has been one of the most iconic and successful collaborations in the history of sports and fashion. In this article, we’ll explore the relationship between Nike and Jordan Brand and uncover the truth about who actually owns the iconic Jordan Brand.
Yes, Nike owns Jordan Brand. Nike is a publicly traded sportswear, footwear and equipment supplier based in the US. The company was founded in 1964 and is headquartered in Beaverton, Oregon. Jordan Brand is a division of Nike and it was founded in 1984. The brand is named after, and was endorsed by, former NBA player Michael Jordan. The brand includes a line of athletic and casual clothing, sports equipment, and shoes. Nike also owns Converse, Hurley International, and other brands.
Does Nike Own Jordan Brand?
Yes, Nike owns Jordan Brand, a subsidiary apparel and footwear company that is wholly owned and managed by Nike Inc. Jordan Brand was established in 1984 and is named after the famous NBA athlete Michael Jordan. The brand offers a range of products including apparel, footwear, and accessories for men, women, and children.
History of Jordan Brand
Jordan Brand was created by Nike in 1984 as a way to market to the basketball world. The company was named after NBA athlete Michael Jordan who endorsed Nike’s shoes and apparel. Jordan Brand has since become a multi-billion dollar business which includes apparel, footwear, and accessories for all ages.
Jordan Brand Products
Jordan Brand offers a range of products for men, women, and children. These products include:
- Apparel – T-shirts, sweatshirts, hoodies, jackets, shorts, and more.
- Footwear – Basketball shoes, running shoes, sandals, and more.
- Accessories – Hats, bags, socks, and more.
Jordan Brand’s Impact on Nike
Jordan Brand has had a tremendous impact on Nike’s overall success. Since its inception, Jordan Brand has become one of the most successful and recognizable brands in the world. In fact, it is estimated that Jordan Brand generates about one-third of Nike’s total revenue. Additionally, Jordan Brand has helped elevate Nike’s status as a premier athletic apparel and footwear company.
Frequently Asked Questions
Does Nike Own Jordan Brand?
Answer: Yes, Nike owns Jordan Brand. The partnership between Nike and Jordan Brand began in 1984, when the two companies signed a five-year contract. Since then, the partnership has grown and become immensely successful. Nike officially acquired Jordan Brand in 1997, and it has been a wholly owned subsidiary of Nike ever since.
When did Nike Acquire Jordan Brand?
Answer: Nike acquired Jordan Brand in 1997, making it a wholly owned subsidiary of the company. Prior to 1997, Nike and Jordan Brand had a partnership that began in 1984 when the two companies signed a five-year contract. Since then, the partnership has grown and become immensely successful.
What Products does Jordan Brand Offer?
Answer: Jordan Brand offers a wide variety of products, including footwear, apparel, and accessories. The company produces shoes for a variety of sports, including basketball, football, running, and training. Jordan Brand also produces apparel for men, women, and children, as well as accessories such as hats, backpacks, and socks.
What is Jordan Brand’s Target Market?
Answer: Jordan Brand’s target market consists of athletes and sports enthusiasts of all ages, genders, and backgrounds. The company has a strong focus on basketball and its associated culture, but its products are popular with people who participate in other sports as well. Jordan Brand also aims to appeal to fashion-conscious consumers who want to express their individual style.
How has the Partnership between Nike and Jordan Brand Benefited Both Companies?
Answer: The partnership between Nike and Jordan Brand has been incredibly beneficial for both companies. Nike has been able to capitalize on the popularity of Michael Jordan and the Jordan Brand, giving it access to a large and loyal customer base. At the same time, Jordan Brand has been able to benefit from Nike’s expertise in design, production, and marketing.
What is the Jordan Brand’s Mission Statement?
Answer: Jordan Brand’s mission statement is to “inspire and enable the world to tap into their greatness, unlocking the true potential of each individual.” The company strives to motivate people to reach their full potential, both on and off the court. Jordan Brand also aims to nurture a culture of respect and inclusivity, inspiring people of all backgrounds to embrace the power of sport.
In conclusion, it is clear that Nike does indeed own the Jordan Brand. The iconic brand was created in 1984 and has been a key part of Nike’s success, with the Jordan Brand now being one of the most recognizable and successful sports apparel brands in the world. The Jordan Brand has been a major source of revenue for Nike and its success has been a major factor in Nike’s own success as a company. Nike continues to own and operate the Jordan Brand, with each new product release reinforcing the brand’s connection to Michael Jordan and the success he has brought to the company.
