Does Nike Own New Balance?

As one of the giants in the world of sports apparel and shoes, Nike has become a household name. But what many may not know is whether or not Nike owns New Balance too. In this article, we will explore the answer to this burning question and delve into the complex relationship between these two iconic brands. So, does Nike own New Balance? Let’s find out!

No, Nike does not own New Balance. Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. New Balance is an American multinational corporation based in the Boston, Massachusetts area. The company was founded in 1906 and is one of the world’s major sports footwear manufacturers. They manufacture athletic shoes and running sneakers for men, women, and children.

Does Nike Own New Balance?

Nike and New Balance are both major players in the global athletic footwear industry, but many people are unsure if Nike owns New Balance or not. The answer is no, Nike does not own New Balance. The two companies are entirely separate entities, with their own distinct identities, history, and product lines.

History of Nike and New Balance

Nike was founded in 1964 by Phil Knight and Bill Bowerman and is now one of the world’s largest athletic footwear and apparel companies. It produces shoes for a variety of sports and activities, including running, basketball, soccer, and tennis.

New Balance was founded in 1906 by William J. Riley in Boston, Massachusetts. Initially the company made arch supports for people with foot issues, but it soon expanded its product line to include shoes for athletes. Today, New Balance produces a wide range of athletic shoes for running, walking, and other activities.

Different Target Markets

Nike and New Balance have different target markets and cater to different types of customers. Nike is known as a lifestyle brand and creates products that are designed to appeal to a wider range of customers, including those who are fashion-conscious and those who are looking for performance-oriented shoes.

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New Balance, on the other hand, is known for its performance-oriented athletic shoes and is popular among serious athletes and active individuals who prioritize performance and comfort.

Different Business Strategies

Nike and New Balance have different business strategies. Nike is focused on driving growth through innovation and product development, while New Balance is focused on maintaining its legacy as a trusted brand and a reliable source of quality products.

Nike has embraced technology and digital marketing to connect with customers and promote its products, while New Balance has used traditional marketing and advertising to reach its target customers.


Nike and New Balance are two of the world’s most prominent athletic footwear companies, but they are not related in any way. Nike does not own New Balance, and the two companies have different target markets, business strategies, and product lines.

Related FAQ

Q1. Does Nike Own New Balance?

A1. No, Nike does not own New Balance. New Balance is an American sports footwear and apparel company that has been in business since 1906. The company is headquartered in Boston, Massachusetts and is publicly traded on the New York Stock Exchange. As of 2020, New Balance is owned by Berkshire Partners, a private equity firm that acquired the company in 2006.

Q2. What Companies Does Nike Own?

A2. Nike is a global company that owns and operates several brands, including Converse, Hurley, and Jordan Brand. Nike also has equity stakes in several other companies, such as Umbro, Cole Haan, and Surfware. In addition, Nike has a licensing agreement with Apple Inc. to produce the Nike+iPod product line.

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Q3. What Does New Balance Specialize In?

A3. New Balance specializes in high-performance footwear and apparel for athletes. The company has a wide selection of shoes, apparel, and accessories designed to meet the unique needs of athletes of all levels. New Balance also offers lifestyle products, such as casual apparel and accessories.

Q4. Where Are New Balance Products Manufactured?

A4. New Balance manufactures its products in the United States, United Kingdom, Ireland, and China. The company has several factories in the United States and Europe, and has recently opened a manufacturing facility in China. New Balance is committed to producing high-quality products in a socially responsible manner.

Q5. Does New Balance Own Reebok?

A5. No, New Balance does not own Reebok. Reebok is a global athletic footwear and apparel company that is owned by Adidas. Reebok was founded in 1895 and is headquartered in Canton, Massachusetts.

Q6. Do Nike and New Balance Collaborate?

A6. Yes, Nike and New Balance have collaborated on several projects. In 2017, the two companies collaborated on a performance running shoe, the Nike+ New Balance 890v6. This shoe was engineered with both Nike and New Balance technologies and was designed to provide maximum cushioning and support for runners. In 2020, the two companies also collaborated on the Nike+ New Balance 890v7, an updated version of the 890v6.

In conclusion, Nike does not own New Balance. While the two companies have had a long-standing relationship and have collaborated on a number of occasions, New Balance is a separate and independent company. It is owned by its founders, Jim and Anne Davis, who remain actively involved in the company’s operations and decisions. New Balance has established itself as a leader in the footwear industry, and is a trusted brand for athletes, fitness enthusiasts, and everyday consumers alike.

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