Reebok and CCM are two well-known brands in the world of sports equipment. But have you ever wondered if there is any connection between the two? Does Reebok own CCM? In this article, we will explore the relationship between these two brands and answer this intriguing question once and for all.
Many people assume that Reebok and CCM are owned by the same company due to their similarities in the hockey equipment market. However, the truth is a bit more complicated than that. So, let’s dive into the history of these brands and find out if Reebok really does own CCM.
Yes, Reebok owns CCM. Reebok acquired the Canadian company in 2004 and merged it with its own hockey brand, Jofa, to form RBK Hockey. In 2007, RBK Hockey renamed itself CCM Hockey to leverage the strength of the CCM brand. Today, CCM is a subsidiary of Reebok, which is in turn a subsidiary of Adidas.
Does Reebok Own CCM?
If you are a hockey enthusiast, you may have come across the names Reebok and CCM. These two companies are known for producing some of the best hockey equipment in the market. However, there is a common question that many people ask, “Does Reebok own CCM?” In this article, we will answer this question and provide you with more details about these two companies.
History of Reebok and CCM
Reebok is a British-American company that was founded in 1958. It initially started as a subsidiary of J.W. Foster and Sons, a company that produced running shoes. However, in the 1980s, Reebok shifted its focus to producing athletic shoes and apparel. Today, Reebok is a subsidiary of the German sportswear company, Adidas.
On the other hand, CCM is a Canadian company that was founded in 1899. It started as a bicycle manufacturer and later transitioned to producing hockey equipment. CCM stands for “Canada Cycle and Motor Company.” Over the years, CCM has become a household name in the hockey world, producing high-quality equipment that players rely on.
Acquisition of CCM by Reebok
In 2004, Reebok acquired the worldwide rights to the CCM brand. This acquisition was part of Reebok’s strategy to strengthen its presence in the hockey equipment market. By acquiring CCM, Reebok gained access to a wider range of hockey equipment and expanded its product portfolio.
However, it’s important to note that even though Reebok owns the CCM brand, the two companies operate independently. CCM still has its own management team and product development process. Reebok provides support in areas such as marketing, distribution, and logistics.
Benefits of Reebok Owning CCM
The acquisition of CCM by Reebok has had several benefits. First, it has allowed Reebok to expand its product offerings and cater to a wider range of customers. Second, it has provided CCM with access to Reebok’s resources, which has helped CCM to improve its product quality and innovation.
Moreover, the acquisition has allowed both companies to leverage each other’s strengths. Reebok has a strong brand presence in the US, while CCM has a strong presence in Canada. By working together, they can capitalize on each other’s strengths and expand their market share.
CCM vs. Reebok
While Reebok owns the CCM brand, the two companies still produce their own products independently. CCM focuses on producing hockey equipment, while Reebok produces a wider range of sports equipment and apparel. However, they do share some technologies and innovations.
For instance, both companies use the same “Ribcor” technology in their hockey sticks. This technology provides players with better control and accuracy when shooting the puck. Additionally, both companies use a similar “Pump” technology in their hockey skates. This technology allows players to customize the fit of their skates by inflating or deflating the air bladder.
Conclusion
In conclusion, Reebok does own the CCM brand. However, the two companies operate independently and produce their own products. The acquisition of CCM by Reebok has had several benefits, including expanding their product offerings and leveraging each other’s strengths. Whether you are a professional hockey player or a recreational player, you can rely on Reebok and CCM for high-quality hockey equipment.
Frequently Asked Questions
Here are some answers to common questions about the relationship between Reebok and CCM.
Does Reebok own CCM?
Yes, Reebok does own CCM. In 2004, Reebok acquired The Hockey Company, which owned both the CCM and JOFA brands. Following the acquisition, Reebok merged CCM and JOFA under the CCM brand name. Today, CCM is a subsidiary of Reebok-CCM Hockey, which is itself a subsidiary of the Adidas Group.
Despite being owned by Reebok, CCM operates as a separate brand within the Adidas Group’s portfolio. The brand is known for its high-quality hockey equipment, including skates, sticks, and protective gear, and is a popular choice among professional and amateur hockey players around the world.
What is the history of CCM?
CCM was founded in 1899 as the Canada Cycle & Motor Company Limited. Originally a manufacturer of bicycles, the company began producing hockey equipment in the early 1900s. Over the years, CCM became a leading brand in the hockey world, producing everything from skates and sticks to helmets and pads.
In the 1970s, CCM introduced the first one-piece composite hockey stick, revolutionizing the game and paving the way for today’s high-tech equipment. In 1998, the company merged with Koho, another hockey equipment manufacturer, before being acquired by The Hockey Company in 2000. The rest, as they say, is history.
What kind of products does CCM make?
CCM is known for producing a wide range of hockey equipment, including skates, sticks, helmets, pads, and gloves. The brand’s products are designed for players of all levels, from beginners to professionals, and are known for their quality, durability, and performance.
In recent years, CCM has also expanded into the roller hockey and lacrosse markets, producing equipment for players in those sports as well. Despite this expansion, however, hockey remains CCM’s primary focus and the brand’s products continue to be among the most popular and respected in the hockey world.
Are Reebok and CCM the same company?
Reebok and CCM are both owned by the Adidas Group, but they operate as separate brands within the company’s portfolio. Reebok is best known as a maker of athletic shoes and apparel, while CCM is focused exclusively on hockey equipment.
That being said, there is some overlap between the two brands. For example, Reebok-CCM Hockey, the subsidiary that oversees both Reebok and CCM, is responsible for the production of NHL jerseys and other licensed merchandise. Additionally, some Reebok stores also sell CCM equipment, and vice versa.
What is the future of CCM under Adidas?
As a subsidiary of the Adidas Group, CCM is well-positioned for continued success in the hockey world. The brand’s reputation for quality and innovation, combined with Adidas’ global reach and marketing expertise, make for a powerful combination.
In recent years, CCM has focused on developing more environmentally sustainable products, such as skates made with recycled materials. The brand has also continued to innovate with new equipment designs, such as the Ribcor Trigger 4 Pro hockey stick, which features a unique shaft shape for enhanced performance.
CCM Tacks, Reebok Ribcor and CCM RBZ Skates – Which One Is Right For You?
In conclusion, the question of whether Reebok owns CCM is not a straightforward one. While Reebok does own the CCM brand, it is important to note that CCM operates as a separate entity within the Adidas Group, which also owns Reebok.
Despite this, the partnership between Reebok and CCM has allowed for the development of innovative hockey equipment and gear, making them both leading brands in the industry.
Whether you’re a professional athlete or a casual player, the Reebok-CCM partnership ensures you have access to high-quality hockey equipment from trusted brands. So, while the ownership structure may be complex, the end result is a winning combination for hockey enthusiasts worldwide.
