Adidas and Kanye West have been the talk of the town since 2013 when the rapper and Adidas partnered up to create the “Yeezy” sneaker line. In the years since, the Yeezy line has been a massive success and reached cult-like status amongst sneakerheads. However, there has been a lot of speculation recently as to whether or not Adidas has dropped Kanye from their roster. In this article, we’ll look at why Adidas may have chosen to part ways with Kanye and how it could affect the Yeezy brand.
Yes, Adidas has dropped Kanye West. In July of 2019, Adidas announced that they were ending their collaboration with Kanye West’s Yeezy brand. The company cited Yeezy’s declining sales as the reason for their decision. Adidas also stated that they wanted to focus their resources on other projects. Since then, Kanye West has moved on to other collaborations, such as with Gap and Nike.
The End of a Long Partnership: Has Adidas Dropped Kanye?
Kanye West and Adidas have had a long and fruitful partnership, producing popular and successful footwear and apparel collections since 2013. But recently, reports have surfaced that Adidas has dropped Kanye and his Yeezy line. In the wake of Kanye’s recent political statements and the ensuing backlash, some have speculated that the relationship between Adidas and Kanye has come to an end.
Adidas and Kanye have been linked since 2013, when the rapper and fashion designer signed a multi-year deal with Adidas to produce the Yeezy footwear and apparel line. The Yeezy line has been a massive success, with Kanye pioneering the athleisure trend and the Yeezy Boosts becoming a highly sought-after fashion item. In addition, the Yeezy collections have earned Kanye and Adidas millions of dollars in revenue.
Despite the tremendous success of the Yeezy line, there have been reports that Adidas has dropped Kanye West. After Kanye made a series of controversial statements in support of Donald Trump, the backlash was swift and severe. Many have speculated that the backlash and subsequent boycott of Kanye’s products have caused Adidas to cut ties with the rapper.
Kanye’s Controversial Statements
Kanye’s recent controversial statements have caused a significant stir, both among his fans and the general public. During a meeting with Donald Trump in the White House, Kanye made a series of remarks in support of the President, including his support for the controversial immigration policy and his suggestion that the 13th Amendment should be abolished. These remarks were met with a great deal of criticism, with many people expressing outrage and disappointment in Kanye.
In addition, Kanye has also sparked controversy with his comments about mental health and slavery. During an appearance on TMZ, Kanye spoke out against the use of medication to treat mental illness and stated that the mental health crisis in America was largely due to a “lack of love”. He also made the inflammatory remark that “slavery was a choice”, which caused a great deal of outrage and condemnation.
The Backlash and Boycott
Kanye’s recent statements have caused a great deal of backlash and a boycott of his Yeezy products. Many of Kanye’s fans have expressed disappointment and outrage, with some even returning their Yeezy products and calling for a boycott of his line. In addition, several retailers have removed Kanye’s products from their shelves, citing poor sales as the reason for their decision.
The backlash and boycott have also had a significant effect on Adidas. The company has faced calls to drop Kanye from its roster and to sever its ties with the rapper. There have also been reports that Adidas has pulled the plug on its Yeezy line and is no longer producing any new products with the rapper.
Kanye and Adidas’s Future
At this point, it is unclear what the future holds for Kanye and Adidas. Despite the reports that Adidas has dropped Kanye, the company has yet to make an official statement on the matter. It remains to be seen whether Adidas will maintain its relationship with Kanye or if the company will sever ties with the rapper.
Kanye has also yet to make an official statement on his relationship with Adidas. In recent months, the rapper has been quiet on the matter, suggesting that he may be open to a reconciliation with the company. Whether or not Kanye and Adidas will be able to move past this controversy and continue their successful partnership remains to be seen.
The Impact of the Boycott
It is clear that the boycott of Kanye’s products has had a significant impact on Adidas. The company has faced calls to drop Kanye and has seen its sales of Yeezy products drop in the wake of the controversy. It remains to be seen whether Adidas will stand by Kanye or if the company will sever ties with the rapper.
In addition, the boycott has also had a significant effect on Kanye’s career. The rapper has faced a great deal of criticism and backlash, with many people expressing outrage and disappointment in Kanye’s recent statements. It is likely that the controversy will have a lasting impact on Kanye’s career, regardless of whether or not he is able to reconcile with Adidas.
Related Faq
Q1: What is Adidas?
Answer: Adidas is a German multinational corporation that designs and manufactures shoes, clothing and accessories. Adidas is one of the world’s largest sportswear manufacturers, second only to Nike. Adidas products are widely available in retail stores and online.
Q2: Has Adidas dropped Kanye?
Answer: Yes, Adidas has dropped Kanye West as a brand ambassador. The decision was made after Kanye West made controversial statements about slavery and the lack of free thought in modern society. Adidas issued a statement saying that they no longer support Kanye West and his values.
Q3: What was the reason for Adidas dropping Kanye?
Answer: Adidas dropped Kanye West as a brand ambassador due to his controversial statements about slavery and the lack of free thought in modern society. Adidas said in a statement that they no longer support Kanye West and his values.
Q4: Was Adidas Kanye’s only brand endorsement?
Answer: No, Adidas was not Kanye’s only brand endorsement. Kanye was also endorsed by numerous other brands such as Nike, Louis Vuitton, and Gap.
Q5: How long did Adidas work with Kanye?
Answer: Adidas worked with Kanye West for nearly 15 years. Adidas signed Kanye in 2004 and worked with him until 2019 when they dropped him as a brand ambassador due to his controversial statements.
Q6: How has Kanye responded to Adidas dropping him?
Answer: Kanye West has not made an official statement regarding Adidas dropping him as a brand ambassador. However, he did tweet “free thought” shortly after the announcement, which seemed to be a response to the decision.
Adidas drops Kanye West following antisemitic remarks
In conclusion, Adidas has certainly taken a stance on Kanye West’s recent behavior and statements. While the company has publicly distanced itself from the artist, it appears that their relationship is far from over. Adidas is still selling Kanye’s Yeezy line, and Kanye is still a part of the Adidas family. Only time will tell if this is the end of the road for their relationship, but for now, it looks like Adidas and Kanye will continue to do business.
