How Can You Tell Your Asics Shoe Brand?

Asics shoes are a popular choice for runners and athletes alike. With their sleek design and advanced technology, it’s no wonder why so many people choose Asics as their go-to shoe brand. But with so many options out there, how can you tell if the shoes you’re looking at are actually Asics?

Luckily, there are a few key things to look out for that can help you identify an authentic pair of Asics shoes. From the logo on the side of the shoe to the materials used in construction, we’ll take a closer look at what sets Asics apart from other shoe brands and how to know if you’re getting the real deal.

Asics shoes have a distinct logo on the side of the shoe that spells out “ASICS.” Additionally, many Asics shoes feature the brand name on the tongue or heel of the shoe. Another way to identify Asics shoes is by their quality construction, which often includes gel cushioning and breathable mesh materials.

How Can You Tell Your Asics Shoe Brand?

How Can You Tell Your Asics Shoe Brand?

Asics is a popular brand of athletic shoes that is known for its high-quality and excellent performance. If you are looking to buy Asics shoes, it is important to make sure that you are getting a genuine product. Here are some tips to help you identify if your Asics shoes are authentic.

1. Check the Logo

The Asics logo is a simple design that features the word “Asics” in all capital letters. The letters are usually enclosed in a square or rectangle, and the design should be clean and clear. Look for any signs of blurry or uneven lines, as this could indicate that the shoes are not authentic.

You can also check the color of the logo. The Asics logo is usually a bright or dark shade of blue, depending on the model. If the logo is a different color, it may be a sign that the shoes are not authentic.

2. Look at the Tongue

The tongue of Asics shoes is usually made of a soft, padded material that is comfortable against the top of your foot. Look for any signs of cheap or thin material, as this could be a sign that the shoes are not authentic.

You should also check the tag on the tongue. The tag should have the Asics logo, the model of the shoe, and the size. If any of this information is missing or incorrect, it may be a sign that the shoes are not authentic.

3. Check the Insole

The insole of Asics shoes should be made of a high-quality material that provides ample cushioning and support. Look for any signs of cheap or thin material, as this could be a sign that the shoes are not authentic.

You should also check the printing on the insole. The printing should be clear and legible, and it should include the Asics logo, the model of the shoe, and the size. If any of this information is missing or incorrect, it may be a sign that the shoes are not authentic.

4. Look at the Sole

The sole of Asics shoes is usually made of a durable rubber material that provides excellent traction and support. Look for any signs of cheap or thin material, as this could be a sign that the shoes are not authentic.

You should also check the design of the sole. The design should be clean and consistent, and it should match the design of the Asics logo. If the design is different or inconsistent, it may be a sign that the shoes are not authentic.

5. Check the Laces

The laces of Asics shoes should be made of a high-quality material that is durable and easy to tie. Look for any signs of cheap or thin material, as this could be a sign that the shoes are not authentic.

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You should also check the length of the laces. The laces should be long enough to tie comfortably, but not so long that they drag on the ground. If the laces are too short or too long, it may be a sign that the shoes are not authentic.

6. Look at the Box

The box that your Asics shoes come in can also be a good indicator of authenticity. Look for any signs of cheap or thin cardboard, as this could be a sign that the shoes are not authentic.

You should also check the printing on the box. The printing should be clear and legible, and it should include the Asics logo, the model of the shoe, and the size. If any of this information is missing or incorrect, it may be a sign that the shoes are not authentic.

7. Check the Price

Asics shoes are known for their high-quality and excellent performance, so they are typically priced higher than other brands. If you find a pair of Asics shoes that are significantly cheaper than the retail price, it may be a sign that the shoes are not authentic.

8. Buy from a Reputable Retailer

One of the best ways to ensure that you are getting authentic Asics shoes is to buy from a reputable retailer. Look for a retailer that specializes in athletic shoes and has a good reputation for quality and customer service.

9. Benefits of Authentic Asics Shoes

Authentic Asics shoes are designed to provide excellent performance and comfort. They are made with high-quality materials and advanced technology, which helps to improve your athletic performance and reduce the risk of injury.

10. Asics Shoes vs. Other Brands

Asics shoes are often compared to other popular athletic shoe brands, such as Nike and Adidas. While each brand has its own unique features and benefits, Asics is known for its superior comfort, durability, and performance.

In conclusion, if you are looking to buy Asics shoes, it is important to make sure that you are getting a genuine product. By checking the logo, tongue, insole, sole, laces, box, price, and buying from a reputable retailer, you can ensure that you are getting authentic Asics shoes that will provide excellent performance and comfort.

Frequently Asked Questions

What is the best way to identify an Asics shoe?

Asics shoes have a unique style that sets them apart from other brands. One of the easiest ways to identify an Asics shoe is to look for the Asics logo on the shoe. This logo is usually located on the side or tongue of the shoe. Another way to identify an Asics shoe is to look for the name “Asics” written on the shoe. It is usually written in bold letters on the side or back of the shoe.

When it comes to identifying an Asics shoe, it is also important to look for the unique features that are common to this brand. For example, Asics shoes are known for their gel cushioning system, which provides extra support and comfort. They also have a unique design that includes a snug fit and breathable upper.

How can you tell the difference between fake and genuine Asics shoes?

It can be difficult to tell the difference between fake and genuine Asics shoes, but there are some things to look for. One of the most obvious signs that a shoe is fake is the price. If the shoe is significantly cheaper than the retail price, it is likely a fake.

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Another way to identify a fake Asics shoe is to look at the quality of the materials used. Genuine Asics shoes are made with high-quality materials and have excellent craftsmanship. If the shoe looks cheaply made or the materials feel flimsy, it may be a fake.

You can also look for the Asics logo on the shoe. Genuine Asics shoes have a clear and well-defined logo, while fakes may have a blurry or unclear logo. Finally, it is always a good idea to purchase shoes from a reputable retailer to ensure that you are getting a genuine product.

What are the different types of Asics shoes?

Asics offers a wide range of shoes for different sports and activities. Some of the most popular types of Asics shoes include running shoes, training shoes, tennis shoes, and volleyball shoes. Asics also offers shoes for trail running, hiking, and walking.

Each type of Asics shoe is designed with specific features to accommodate the needs of the activity. For example, running shoes have a cushioned sole to absorb impact, while tennis shoes have a durable sole that can withstand quick lateral movements.

What is the Asics gel cushioning system?

The Asics gel cushioning system is a unique feature that sets Asics shoes apart from other brands. The gel cushioning system is located in the midsole of the shoe and is designed to absorb shock and provide extra support.

The gel cushioning system is made up of a special gel material that is inserted into the midsole of the shoe. The gel material is designed to compress and expand as you walk or run, which helps to absorb shock and reduce the impact on your joints.

The Asics gel cushioning system is available in many different Asics shoes, including running shoes, training shoes, and volleyball shoes. It is a popular feature among athletes and fitness enthusiasts who want to protect their joints from the impact of their activities.

What is the sizing like for Asics shoes?

Asics shoes are designed to fit true to size, but the sizing may vary slightly depending on the specific model. It is always a good idea to try on Asics shoes before purchasing to ensure the best fit.

Asics shoes are available in a range of sizes, including half sizes and wide sizes. They also offer shoes in different widths, including narrow, standard, and wide. If you have any questions about sizing, it is best to consult the Asics sizing chart or speak to a customer service representative.

Real vs Fake Asics sneakers. How to spot fake Asics gel.


In conclusion, identifying an Asics shoe brand is easier than you might think. By taking a closer look at the design and construction of the shoe, you can quickly determine if it’s an Asics product. Look for the signature Asics logo on the tongue or heel of the shoe, and pay attention to the materials used in the construction of the shoe.

If you’re still unsure if a shoe is an Asics product, try doing a quick online search for the shoe’s model number or name. Asics has a wide range of shoe models available, so it’s likely that you’ll find the information you need to confirm if the shoe is an Asics product.

Overall, Asics is known for producing high-quality athletic shoes that are both stylish and functional. Whether you’re a serious athlete or just looking for a comfortable pair of shoes for everyday wear, Asics has a shoe that is perfect for you. So next time you’re shopping for shoes, keep an eye out for the telltale signs of an Asics product – you won’t be disappointed!

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