The FIFA World Cup is the biggest sporting event in the world, and Adidas has been a long-time sponsor. This year, they have taken their sponsorship to the next level with a range of activations that are sure to have a lasting impact. In this article, we will explore how Adidas is activating its World Cup sponsorship and the strategies they are using to make the most of their partnership. So, join us as we take a look at how the iconic sportswear brand is leveraging its sponsorship for maximum effect.
Adidas is activating its World Cup sponsorship through a series of campaigns, events, and products. Campaigns include the “Create the Answer” campaign, which encourages people to create their own answer to a football-related question. Events include the launch of the “Unlock the Game” campaign, which provides special access to World Cup matches. Products include the official Adidas ball for the World Cup and the official Adidas kits for the participating teams.
Adidas Reaching Out to Fans During the World Cup
With the 2018 World Cup just around the corner, Adidas is activating its sponsorship in a big way. The sportswear giant is leveraging the global event to reach out to fans with innovative marketing campaigns and product launches. Adidas has also secured exclusive partnerships with some of the tournament’s biggest stars, including Lionel Messi and Paul Pogba, to help drive engagement and brand awareness.
Adidas’ World Cup activation is centered around the theme of “Create the Answer.” The idea behind it is that football is a game of problem-solving, with players and teams having to come up with creative solutions to the challenges they face on the pitch. Adidas is encouraging fans to think about how they can Create the Answer in their own lives, whether that’s on the pitch, in the stands, or wherever their football journey takes them.
To promote this message, Adidas has launched a series of campaigns featuring some of the world’s best players. These campaigns highlight the creative solutions that players use to overcome obstacles on the pitch. It’s a great way for Adidas to show fans that it’s not just about selling products, but also about inspiring and motivating them to be the best they can be.
Adidas’ Special Edition World Cup Boots
Adidas has also released a series of special edition World Cup boots to celebrate the tournament. These boots feature unique designs, colors, and materials, and are sure to be popular among fans. Adidas is also running a “Create the Answer” competition, where fans can design their own boots for a chance to win a pair of the special edition boots. This is a great way for Adidas to engage with fans and get them involved in the World Cup festivities.
Adidas is also sponsoring a number of other initiatives related to the World Cup. For example, the company is partnering with FIFA to create a series of special events that will take place throughout the tournament. These events will feature a range of activities, including player appearances, skills challenges, and more. It’s a great way for Adidas to get its brand in front of fans and build excitement around the tournament.
Adidas’ Social Media Activation
Adidas is also leveraging social media to reach out to fans. The company has created a number of World Cup-related hashtags, including #CreateTheAnswer and #HereToCreate, to help generate buzz around the tournament. Adidas is also encouraging fans to share their own stories and experiences related to football, using the hashtags to drive engagement and create a sense of community.
Adidas is also taking advantage of its partnerships with some of the tournament’s biggest stars. For example, the company has created a series of videos featuring Lionel Messi and Paul Pogba, which have been shared across social media platforms. These videos show the players in action, highlighting their unique talents and creative solutions to the challenges they face on the pitch.
Adidas is also sponsoring a range of influencers to help promote its World Cup campaigns. These influencers have been enlisted to share their stories and experiences related to football and the World Cup, and to help spread the message of “Create the Answer.” This is yet another great way for Adidas to reach out to fans and get them involved in the tournament.
Adidas’ Innovative Experiential Events
Adidas is also using experiential events to activate its World Cup sponsorship. The company is hosting a series of events throughout the tournament, from interactive games to product launches. These events are designed to create an immersive experience for fans and give them a chance to interact with the brand in an exciting and unique way.
Adidas is also sponsoring a range of pop-up shops throughout the tournament. These shops feature a range of exclusive products, from limited edition jerseys to special edition boots. These shops provide fans with a chance to get their hands on the latest Adidas products and show their support for the tournament.
Finally, Adidas is using its sponsorship to create a “fanzone” at the tournament. This fanzone will feature a range of activities, from games and quizzes to live music and performances. It’s a great way for Adidas to bring fans closer to the tournament and get them involved in the World Cup festivities.
Adidas’ World Cup Advertising Campaigns
Adidas is also leveraging traditional advertising to reach out to fans during the World Cup. The company has created a series of television commercials featuring some of the tournament’s biggest stars, from Lionel Messi to Paul Pogba. These commercials highlight the creative solutions that players use to overcome obstacles on the pitch. It’s a great way for Adidas to show fans that it’s not just about selling products, but also about inspiring and motivating them to be the best they can be.
Adidas has also launched a series of digital advertising campaigns. These campaigns feature a range of World Cup-related content, from player interviews to behind-the-scenes footage. It’s a great way for Adidas to reach out to fans in an engaging and interactive way.
Finally, Adidas is taking advantage of its partnerships with some of the tournament’s biggest stars to promote its campaigns. For example, Lionel Messi and Paul Pogba have been enlisted to help promote the company’s World Cup initiatives. It’s a great way for Adidas to get its brand in front of fans and create a sense of excitement around the tournament.
Adidas’ Technology-Driven Activation
Adidas is also leveraging technology to activate its World Cup sponsorship. The company has created a range of apps and websites to help fans stay connected to the tournament. These apps and websites feature a range of content, from player interviews to behind-the-scenes footage. It’s a great way for Adidas to reach out to fans in an engaging and interactive way.
Adidas is also leveraging its partnerships with some of the tournament’s biggest stars to create a range of digital experiences. For example, the company has partnered with Paul Pogba to create a virtual reality experience that allows fans to step into the shoes of the French midfielder as he takes on some of the toughest challenges on the pitch. It’s a great way for Adidas to get its brand in front of fans and create a sense of excitement around the tournament.
Adidas is also leveraging its sponsorship to create a range of “smart” products. These products feature a range of innovative technologies, from sensors to tracking devices. It’s a great way for Adidas to show fans that it’s not just about selling products, but also about inspiring and motivating them to be the best they can be.
Adidas’ Use of Ambient Media
Finally, Adidas is leveraging ambient media to reach out to fans during the World Cup. The company has created a range of outdoor advertising campaigns, from billboards to bus stops. These campaigns feature a range of World Cup-related content, from player interviews to behind-the-scenes footage. It’s a great way for Adidas to reach out to fans in an engaging and interactive way.
Adidas is also using its sponsorship to create a range of installations throughout the tournament. These installations feature a range of interactive experiences, from virtual reality to augmented reality. It’s a great way for Adidas to get its brand in front of fans and create a sense of excitement around the tournament.
Adidas is also using its sponsorship to create a range of digital experiences. These experiences feature a range of innovative technologies, from sensors to tracking devices. It’s a great way for Adidas to show fans that it’s not just about selling products, but also about inspiring and motivating them to be the best they can be.
Few Frequently Asked Questions
What is Adidas’ World Cup Sponsorship?
Adidas is a major sponsor of the FIFA World Cup, a globally recognized soccer tournament held every four years. As a sponsor, Adidas has the exclusive right to produce and sell the official uniforms, equipment, and products of the tournament. This sponsorship also allows Adidas to benefit from the global recognition of the World Cup and leverage its association with the tournament to promote its brand and products.
How has Adidas Activated Its World Cup Sponsorship?
Adidas has used its World Cup sponsorship to create engaging campaigns and activations. This includes signing celebrities and athletes to become brand ambassadors, creating digital content and experiences, launching exclusive product collections, and hosting experiential events. Adidas also leverages its sponsorship to create unique partnerships and collaborations, such as “The World Is Our Game” campaign with Coca-Cola and S4 Capital, which aimed to increase youth engagement with the tournament.
What Campaigns Has Adidas Launched for the World Cup?
Adidas has launched several campaigns for the World Cup. This includes the “Unlock the Game” campaign, which allowed users to unlock exclusive content and experiences by playing a mobile game. Additionally, Adidas released the “Create Your Own Road” campaign, which encouraged fans to share their own stories of determination and resilience. The brand also launched the “Show Your Stripes” campaign, which encouraged fans to create their own custom World Cup jerseys.
What Experiential Events Has Adidas Hosted?
Adidas has hosted several experiential events as part of its World Cup activation. This includes the “Unlock the Game” event in Moscow, which allowed fans to participate in a virtual reality experience. Adidas also hosted the “Create Your Own Road” event in London, which allowed fans to create their own custom World Cup jerseys and take part in a live match. Additionally, the brand hosted the “Show Your Stripes” event in Paris, where fans could paint their own stripes on a replica World Cup trophy.
What Unique Partnerships Has Adidas Leveraged?
Adidas has leveraged its World Cup sponsorship to create unique partnerships and collaborations. This includes the “The World Is Our Game” campaign with Coca-Cola and S4 Capital, which aimed to increase youth engagement with the tournament. Additionally, Adidas partnered with Google to create an interactive “Live Scoreboard” that allowed fans to stay up to date on World Cup matches. The brand also partnered with Twitter to create an AI-powered chatbot that allowed fans to ask questions and receive personalized recommendations.
What Products Has Adidas Released?
Adidas has released several exclusive product collections as part of its World Cup activation. This includes the “Official World Cup Collection”, which consists of limited-edition jerseys, cleats, and accessories. Additionally, the brand released the “Tango Squad Collection”, which features exclusive apparel and accessories for street soccer. Adidas also released the “Victory Pack”, which includes limited-edition jerseys and cleats for the winning team of the tournament.
Why ADIDAS ha been the Main Sponsor of the World Cups?
Adidas’ World Cup sponsorship is an example of an innovative and effective activation strategy that has helped the company to reach a global audience and increase its presence in the sporting world. Through its creative campaigns, product collaborations, and unique activations, Adidas has successfully used the World Cup platform to increase brand recognition and establish itself as a leader in the industry. As the company continues to grow and evolve, its World Cup sponsorship activation strategy is sure to remain a key part of its success.
