Kanye West’s relationship with Adidas has been one of music and fashion’s most successful collaborations in recent years. From the Yeezy Boost to the Yeezy 500, the rapper-turned-designer has helped bring the German brand to a whole new level of success. But how long did the two powerhouses stay together? In this article, we’ll look at the timeline of the partnership between Kanye and Adidas, exploring how the two companies came together and what they achieved in the years they were united.
Kanye West’s Partnership With Adidas
Kanye West’s partnership with Adidas began in late 2013, when the artist announced that he had signed a multi-year deal with the brand. Since then, West has worked closely with Adidas to develop his own line of Yeezy sneakers and apparel. This partnership has been a great success, with West’s Yeezy brand being one of the most sought-after and profitable lines in the industry. But how long has Kanye West been with Adidas?
Kanye West first revealed that he had signed a deal with Adidas in December 2013. At the time, the artist said that he was “excited to partner with the iconic brand and create something special.” The partnership was initially set to last for 10 years, with West becoming a creative partner and co-branding director for the company. In 2017, the two parties agreed to extend the partnership for another five years, with West’s title being upgraded to “Yeezy Brand President.”
Since the partnership began, West has been instrumental in the success of the Yeezy brand. He has designed a wide range of products, ranging from sneakers to apparel, that have been extremely popular among consumers. He has also collaborated with other brands and retailers to release limited edition products and help promote the Yeezy brand. The success of the Yeezy line has helped to make Adidas one of the most successful sportswear companies in the world.
Kanye’s Initial Deal With Adidas
Kanye West’s initial deal with Adidas was announced in December 2013. The deal was for 10 years and saw West become a creative partner and co-branding director for the company. At the time, the German sportswear giant said that West would help to “define and shape the future of Adidas.” The deal also included West’s own line of Yeezy products, which was set to launch in 2014.
The Yeezy sneaker line was an immediate success, with the first drop selling out within minutes. The success of the Yeezy line led to the brand becoming one of the most sought-after and profitable lines in the industry. The Yeezy brand has continued to be a major success for both Adidas and West, and the partnership between the two has been extended several times since its initial launch.
The Extension of the Partnership
In 2017, Adidas and West agreed to extend the partnership for another five years. The extension of the deal saw West’s title being upgraded to “Yeezy Brand President,” as well as a significant increase in his creative freedom. This allowed West to expand the Yeezy brand even further, with the artist collaborating with other brands and retailers on limited edition products.
The partnership between Adidas and West has been a great success, with the Yeezy brand becoming one of the most profitable lines in the industry. The success of the Yeezy line has been credited to West’s unique vision and design sensibilities, as well as the strong relationship between the two parties.
Yeezy’s Impact on Adidas
The success of the Yeezy line has had a huge impact on Adidas. The German sportswear giant has seen its sales and profits increase significantly since the launch of the Yeezy line. The Yeezy brand has also helped to raise the profile of the company, with West’s influence and popularity helping to draw attention to the Adidas brand.
The success of the Yeezy line has also had an impact on the rest of the industry. Many other brands have sought to emulate the success of the Yeezy line, with many launching their own collaborations with celebrities and influencers. The influence of the Yeezy brand can be seen across the industry, with many other brands attempting to replicate its success.
Kanye West’s Long-Term Partnership With Adidas
Kanye West has been with Adidas since late 2013, and the two parties have extended their partnership several times since then. West has worked closely with Adidas to develop his own line of Yeezy sneakers and apparel, which has been a major success for both parties. The Yeezy brand has helped to make Adidas one of the most successful sportswear companies in the world, and it has also had a huge impact on the rest of the industry.
Top 6 Frequently Asked Questions
What Was Kanye’s Length of Partnership With Adidas?
Kanye West had a partnership with Adidas that began in 2014 and lasted until 2019. During this time, Kanye created multiple popular and successful shoes with the Adidas brand, including the Yeezy 350 Boost, Yeezy 700, Yeezy 500, and Yeezy 350 V2.
What Types of Shoes Did Kanye Create With Adidas?
Kanye created several popular and successful shoes with Adidas, including the Yeezy 350 Boost, Yeezy 700, Yeezy 500, and Yeezy 350 V2. The Yeezy 350 Boost was the first shoe released in the collaboration and was a huge success, with the first release selling out in just 11 minutes. The Yeezy 700 was released in 2017 and was another popular release, and the Yeezy 500 and Yeezy 350 V2 were both released in 2018.
Did Kanye Have Any Other Collaborations With Adidas?
Kanye also had other collaborations with Adidas, such as his Yeezy Season 1 clothing collection which debuted in 2015, and a special edition Yeezy Boost 350 V2 designed with artist Takashi Murakami in 2016. He also designed a limited edition Yeezy Boost 700 V2 ‘Static’ in 2018, and a collection of Yeezy clothing and accessories released in 2019.
What Was the Impact of Kanye’s Partnership With Adidas?
Kanye’s partnership with Adidas had a major impact on the brand, and on the sneaker industry as a whole. His collaborations with Adidas have had a huge influence on sneaker culture, with many of the shoes he has released selling out almost instantaneously. His Yeezy shoes have become highly sought after, and have become a huge part of sneaker culture.
What Other Brands Has Kanye Worked With?
Kanye has worked with a variety of other brands in addition to Adidas, including Nike, Reebok, Louis Vuitton, and Gap. He has also collaborated with his own brand Yeezy, which he established in 2013.
What Is Kanye’s Current Collaboration With Adidas?
Kanye’s current collaboration with Adidas is the Yeezy 451, which was unveiled in 2020. The Yeezy 451 is a running shoe that features a unique design and construction, and is set to be released in 2021. It is set to be Kanye’s most ambitious design yet, and is sure to be another successful collaboration with Adidas.
Adidas dropping Kanye
In conclusion, it is easy to see that Kanye West’s partnership with the Adidas brand has been a long and successful journey. From its inception in 2014 to its current status as one of the most powerful partnerships in the world of fashion, Kanye West and Adidas have been providing customers with some of the most sought-after products on the market. Whether it’s the Yeezy Boost sneaker line or the hugely popular Yeezy apparel, there’s no doubt that Kanye West and Adidas have been a match made in fashion heaven. With the two brands continuing to collaborate, this partnership looks set to continue for years to come.
