Jordan Brand is one of the most recognizable names in the world of sports. The iconic Jumpman logo is recognized and celebrated by athletes, fans, and sneakerheads alike. But what many may not know is that Jordan Brand is actually owned by Nike. In this article, we’ll explore the relationship between Nike and Jordan Brand and discuss how the two have worked together to create one of the most successful partnerships in the history of sports.
Yes, Jordan Brand is owned by Nike. Nike acquired the Jordan Brand in 1997 when they signed a five-year contract worth $2.5 million with Michael Jordan. The company has since grown to become a multi-billion dollar business and a major part of Nike’s overall sales. The Jordan Brand currently produces a wide range of products, including shoes, clothing and accessories.
Is Jordan Brand Owned by Nike?
The Jordan Brand is a subsidiary of Nike, Inc. and is one of the most recognizable and successful athletic footwear and apparel companies in the world. The Jordan Brand was created in 1984 when Nike signed a five-year contract with Michael Jordan, the greatest basketball player of all time. Since then, the Jordan Brand has become synonymous with excellence in basketball, and it has become one of the most influential and successful brands of all time.
History of Nike and Jordan Brand
Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. The company was renamed Nike in 1971, and it quickly became one of the most successful athletic footwear and apparel companies in the world. In 1984, Nike signed a five-year contract with Michael Jordan, and the Jordan Brand was born. Since then, the Jordan Brand has become one of the most recognizable and successful brands of all time.
Jordan Brand Products
The Jordan Brand is known for its high-quality and stylish athletic footwear, apparel, and accessories. The brand features a variety of products, including:
- Basketball shoes
- Running shoes
- Training shoes
- Clothing
- Accessories
The Jordan Brand also produces a variety of lifestyle products, such as bags, hats, and t-shirts.
Conclusion
The Jordan Brand is a subsidiary of Nike, Inc. and is one of the most recognizable and successful brands of all time. The Jordan Brand produces a variety of products, including athletic footwear and apparel, as well as lifestyle products such as bags, hats, and t-shirts. The Jordan Brand has become synonymous with excellence in basketball, and it is one of the most influential and successful brands of all time.
Related FAQ
Question 1: Who owns Jordan Brand?
Answer: Jordan Brand is owned by Nike. Nike acquired the brand in 1997, when it bought the Air Jordan line of basketball shoes and apparel from the basketball player Michael Jordan. Since then, Nike has grown the Jordan brand into a global business, with a wide range of products and partnerships in the United States and around the world. Today, Jordan Brand is one of Nike’s most successful and recognizable brands.
Question 2: What did Nike acquire when it bought Jordan Brand?
Answer: When Nike bought Jordan Brand in 1997, it acquired the Air Jordan line of basketball shoes and apparel. This included the iconic Air Jordan 1, the original Air Jordan shoes that Michael Jordan wore when he first signed with Nike in 1984. Nike also acquired the rights to use Michael Jordan’s name and likeness in its marketing campaigns.
Question 3: How has Nike grown Jordan Brand since it acquired it?
Answer: Since Nike acquired Jordan Brand in 1997, it has grown the brand into a global business. Nike has expanded the product range to include a wide range of shoes, apparel, and accessories, as well as collaborations with other brands such as Kaws, Off-White, and Supreme. Nike has also signed numerous high-profile athletes and celebrities to represent the brand, such as Russell Westbrook, Chris Paul, and Drake.
Question 4: What other products does Jordan Brand produce?
Answer: In addition to the iconic Air Jordan line of basketball shoes, Jordan Brand produces a wide range of products, including apparel, accessories, and collaborations with other brands. The brand produces clothing and accessories for men, women, and children, as well as a range of lifestyle and performance products, such as basketballs, hats, and bags.
Question 5: Does Jordan Brand have any partnerships?
Answer: Yes, Jordan Brand has a number of partnerships with other brands and companies. These include collaborations with streetwear brands such as Kaws and Off-White, as well as partnerships with sports teams and events, such as the NBA and the All-Star Game. Jordan Brand also partners with celebrities such as Russell Westbrook, Chris Paul, and Drake to promote the brand.
Question 6: Where is Jordan Brand sold?
Answer: Jordan Brand products are sold in over 30 countries around the world. In the United States, they are available at Nike stores, select department stores, and online. Internationally, Jordan Brand products are sold at select retailers and online. The brand also has its own stores in some international markets, such as China and India.
In conclusion, it is clear that Jordan Brand is owned by Nike, and it has been since 1984 when Nike first acquired the brand. This partnership has been beneficial for both companies, as Jordan Brand has become one of the most successful and recognizable brands in the world, while Nike continues to dominate the athletic apparel industry. As the two continue to work together, it is likely that Jordan Brand will remain a major force in sports and fashion for many years to come.
