For many years, the rivalry between sportswear giants Puma and Adidas has been well-documented. But, is there more to the story than meets the eye? Does Puma belong to Adidas? In this article, we’ll explore the history behind this intriguing question and discover the answer. So, let’s dive in and uncover the truth about the relationship between these two iconic brands.
No, Puma is not owned by Adidas. Puma is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories. Puma is the third largest sportswear manufacturer in the world. It is headquartered in Herzogenaurach, Bavaria, Germany. In 1924, Rudolf and Adolf Dassler founded the company. The two brothers had earlier worked together at a shoe factory, but later started their own business. Puma has sponsored many sports teams and athletes over the years.
The History Of Puma And Adidas
Puma and Adidas are two of the most recognizable sporting apparel brands in the world. Puma was founded in 1948 by Rudolf and Adi Dassler, two brothers who had previously founded the Adidas brand in 1924. The two brothers had a falling out, which led to the split of the Adidas brand and the formation of Puma. This rivalry between the two companies has lasted for decades and continues to this day.
Adidas has long been the larger of the two companies, with a market capitalization of nearly $68 billion, compared to Puma’s market capitalization of around $13 billion. Adidas has also been more successful in terms of its global reach, with its products being sold in more than 150 countries. Puma, on the other hand, has a presence in just over 100 countries.
Despite the size difference between the two companies, Puma has managed to carve out a niche for itself in recent years. It has become a popular choice among younger consumers, thanks to its focus on fashion-forward designs and its emphasis on lifestyle marketing. Puma has also been successful in signing high-profile athletes and celebrities to its roster, such as Usain Bolt and Rihanna.
Is Puma Owned by Adidas?
The short answer to this question is no, Puma is not owned by Adidas. The two companies are separate entities, and have been since their split in 1948. Despite the long-standing rivalry between the two brands, they have never been legally merged or acquired. This means that Puma remains an independent company, and is not a subsidiary of Adidas.
Despite not being owned by Adidas, the two companies do have some other ties. The two companies are headquartered in the same city, Herzogenaurach, Germany, and have been for many years. They also share some suppliers and common customers. In addition, the two companies are both part of the same industry, the sporting goods industry.
Finally, there is one other connection between Puma and Adidas. The two companies are both owned by the same family. The Dassler family, the founders of both companies, still controls the majority of the shares of both companies, although the exact ownership structure is not publicly known.
Puma’s Growth and Expansion
In spite of not being owned by Adidas, Puma has seen considerable growth in recent years. The company has expanded its presence in many global markets, and has become a major player in the sporting apparel industry. It has also made a name for itself in the fashion industry, thanks to its focus on lifestyle marketing and fashion-forward designs.
Puma has also been successful in signing high-profile athletes and celebrities to its roster, such as Usain Bolt and Rihanna. This has helped to increase the company’s visibility and reach, and has helped to make it a more recognizable brand.
Finally, the company has been successful in expanding its product range. Puma now offers a wide range of products, from shoes and clothing to accessories and sporting goods. This has allowed the company to diversify its revenue streams and become less reliant on any one particular product.
Conclusion
To recap, Puma is not owned by Adidas. The two companies are separate entities, and have been since their split in 1948. Despite the long-standing rivalry between the two brands, they have never been legally merged or acquired. Despite not being owned by Adidas, the two companies do have some other ties, such as the same family ownership and the same city of residence.
Finally, Puma has seen considerable growth in recent years. The company has expanded its presence in many global markets, and has become a major player in the sporting apparel industry. It has also made a name for itself in the fashion industry, thanks to its focus on lifestyle marketing and fashion-forward designs.
Few Frequently Asked Questions
Question 1: What is the history of the relationship between Adidas and Puma?
Answer: Adidas and Puma have a long and storied history. The two brands were founded by brothers Adolf and Rudolf Dassler in the 1920s. After a falling out between the brothers in the 1940s, they each went on to found their own brands, Puma and Adidas respectively. Although they are now competitors in the global sportswear market, the two brands still share a common history.
Question 2: What is the current relationship between Adidas and Puma?
Answer: Adidas and Puma are now two of the biggest sportswear brands in the world, and they compete against one another in the global market. While both brands are still owned by the Dassler family, they are no longer owned by the same company. Adidas is now owned by Adidas AG, while Puma is owned by Kering.
Question 3: Does Adidas own Puma?
Answer: No, Adidas does not own Puma. While the two brands were founded by the same family and have a shared history, they are now owned by separate companies. Adidas is now owned by Adidas AG, while Puma is owned by Kering.
Question 4: What is the parent company of Puma?
Answer: The parent company of Puma is Kering, a French luxury goods company. Kering owns a number of luxury fashion and sportswear brands, including Puma, Gucci, and Saint Laurent. Kering acquired Puma in 2007, and they have since become a major player in the global sportswear market.
Question 5: What is the parent company of Adidas?
Answer: The parent company of Adidas is Adidas AG, a publicly traded company based in Germany. Adidas AG was founded in 1949, and has since grown to become one of the world’s largest sportswear manufacturers. Adidas AG owns a number of brands, including Adidas, Reebok, and TaylorMade.
Question 6: Does Puma own any other brands?
Answer: Yes, Puma owns several other brands. Some of the brands owned by Puma include Cobra Golf, Dobotex, and Tretorn. Puma also owns a number of smaller brands, such as Puma Select and Puma Sportstyle. Additionally, Puma has a joint venture with the Japanese company Onitsuka Tiger to produce sporting goods.
The Enemy Brothers Who Founded Adidas and PUMA
In conclusion, it can be said that Puma is not owned by Adidas. Although the two companies do share a common history, they are now two distinct entities operating separately. With Puma and Adidas both having their own unique styles and products, the competition between these two brands continues to bring new and innovative products to the market.
