Is Reebok Owned By Shaq?

Reebok, a popular sports apparel brand, has been a topic of discussion among sneakerheads and basketball enthusiasts alike. One of the questions that have been floating around is whether or not it is owned by Shaquille O’Neal, a retired NBA superstar.

To clear things up, Shaq does not own Reebok, but he does have a long-standing relationship with the brand. In fact, he signed with Reebok in 1992 and had his own line of sneakers, the Shaq Attaq and Shaqnosis, which were big hits in the 90s. So while he may not be the owner, Shaq has definitely left his mark on the Reebok brand.

Is Reebok Owned by Shaq?

Is Reebok Owned by Shaq? – The Truth Behind the Rumors

What is the origin of the rumor?

The rumor that Shaquille O’Neal owns Reebok has been circulating for years, but it is not true. The source of the rumor seems to be a misunderstanding of Shaq’s relationship with the brand. Shaq has been a spokesperson for Reebok since the early 1990s and has appeared in numerous ad campaigns for the company. However, being a spokesperson for a brand does not mean that you own it.

Despite the fact that there is no truth to the rumor, it continues to persist. This is likely due to the fact that Shaq has been so closely associated with Reebok for so long.

Who really owns Reebok?

Reebok was founded in the United Kingdom in 1958 by two brothers, Joe and Jeff Foster. The company quickly gained popularity and expanded globally, eventually becoming one of the world’s leading athletic footwear and apparel brands.

In 2006, Reebok was acquired by Adidas, a German sportswear company. Adidas is currently the parent company of Reebok and is responsible for its operations and management.

What is Shaq’s relationship with Reebok?

As mentioned earlier, Shaq has been a spokesperson for Reebok since the early 1990s. He has appeared in numerous ad campaigns for the brand and has even had his own line of shoes and apparel under the Reebok name. However, Shaq does not own any part of the company.

Despite not being an owner, Shaq has played a significant role in the success of Reebok. His endorsement of the brand has helped to increase its popularity and sales, particularly in the 1990s and early 2000s.

What are the benefits of being a spokesperson for a brand like Reebok?

Being a spokesperson for a brand like Reebok can be very lucrative. Spokespeople typically receive a significant amount of money for their endorsements, as well as other perks like free products and exclusive access to events.

In addition to the financial benefits, being a spokesperson for a brand can also help to increase an individual’s visibility and career opportunities. This is especially true for athletes like Shaq, who are able to leverage their fame and success in their respective sports to gain endorsements and other business opportunities.

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How does Reebok compare to other athletic footwear and apparel brands?

Reebok is one of the world’s leading athletic footwear and apparel brands, but it faces stiff competition from other companies like Nike and Adidas. Each of these companies has its own unique strengths and weaknesses, and consumers often choose between them based on factors like brand loyalty, style, and performance.

One area where Reebok has distinguished itself is in the area of CrossFit. The brand has become known for its high-quality CrossFit shoes and apparel, and has even partnered with the CrossFit Games to become the official footwear and apparel sponsor of the competition.


In conclusion, Shaquille O’Neal does not own Reebok. While he has been a spokesperson for the brand for many years, he has no ownership stake in the company. Reebok was founded by the Foster brothers in 1958 and is currently owned by Adidas. Despite the rumors, Shaq’s relationship with Reebok has been a mutually beneficial one, with his endorsement of the brand helping to increase its popularity and sales.

Frequently Asked Questions

Is Reebok Owned by Shaq?

Yes, Reebok was once owned by Shaquille O’Neal. Shaquille O’Neal is a former NBA player who had a successful career with teams like the Los Angeles Lakers, Miami Heat, and Boston Celtics. In 2019, he became the new face of Reebok, signing a deal to become an owner of the company. The deal reportedly involves Shaq using his business acumen to help Reebok make a comeback in the sports apparel industry.

However, Shaquille O’Neal is not the sole owner of Reebok. The company is actually owned by a German footwear and apparel company called Adidas. Adidas acquired Reebok in 2005 for $3.8 billion, but has struggled to make the brand profitable in recent years. Shaq’s ownership stake in Reebok is just one part of Adidas’ efforts to revive the brand and make it a major player in the athletic footwear and apparel market.

What is the History of Reebok?

Reebok was founded in Bolton, England in 1895 by Joseph William Foster. The company was originally called J.W. Foster and Sons and specialized in making athletic shoes for runners. In 1958, the company was renamed Reebok, which is a type of antelope found in Africa. The name was chosen to represent the speed and agility of the animal.

Reebok gained popularity in the 1980s as the company began to make sneakers for the emerging fitness craze. The company’s “Freestyle” sneaker, designed specifically for aerobics classes, became a huge hit and helped to establish Reebok as a major player in the athletic footwear market. Over the years, Reebok has expanded its product line to include clothing and accessories, and has signed endorsement deals with athletes and celebrities like Shaquille O’Neal, Allen Iverson, and Gigi Hadid.

What is the Relationship Between Reebok and Adidas?

Adidas acquired Reebok in 2005 for $3.8 billion. The acquisition was part of Adidas’ strategy to expand its presence in the U.S. market, where Reebok was a popular brand. However, the acquisition has not been as successful as Adidas had hoped. Reebok has struggled to keep up with competitors like Nike and Under Armour, and Adidas has had to write down the value of the brand several times.

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Despite the challenges, Adidas remains committed to Reebok and has invested in new product lines and marketing campaigns to help revive the brand. In 2019, the company announced that it would be partnering with rapper Cardi B to launch a new collection of sneakers and clothing. Adidas has also enlisted the help of Shaquille O’Neal, who has become an owner of Reebok and is working to help the brand make a comeback.

What Are Some of Reebok’s Most Popular Products?

Reebok has a wide range of products, including athletic shoes, clothing, and accessories. Some of the company’s most popular products include the “Classic” sneaker, which was first introduced in 1983 and has become a cultural icon, as well as the “Nano” line of workout shoes, which are designed for high-intensity training. Reebok also has a popular line of fitness apparel, including leggings, sports bras, and tank tops, as well as casual clothing like sweatshirts and t-shirts.

In addition to its core product lines, Reebok has also collaborated with other brands and designers to create limited-edition collections. Some of the company’s most popular collaborations include partnerships with Victoria Beckham, Pyer Moss, and Vetements. These collaborations have helped to keep Reebok relevant and appeal to a wider range of consumers.

Where Can I Buy Reebok Products?

Reebok products are sold at a variety of retailers, including sporting goods stores, department stores, and online retailers like Amazon and Zappos. Reebok also has its own website where customers can purchase products directly from the company. In addition to its own website, Reebok has a presence on social media platforms like Instagram and Facebook, where customers can see new product releases and promotions.

Does Shaquille O Neal Own Reebok?

In conclusion, while Shaquille O’Neal has had a long-standing relationship with Reebok, he does not actually own the company. Reebok is a subsidiary of Adidas, a multinational corporation based in Germany. However, Shaq has been a prominent figure in Reebok’s marketing campaigns, and has even launched his own line of shoes with the brand.

Despite not owning Reebok, Shaq’s influence on the brand cannot be denied. He has been a major factor in the brand’s success, particularly in the 1990s when he was at the height of his basketball career. His endorsement deals with Reebok helped to make the brand a household name and a major player in the athletic footwear market.

In conclusion, while Shaq may not be the owner of Reebok, his involvement with the brand has been instrumental in its success. His endorsement deals and marketing campaigns have helped to make the brand a household name, and his influence can still be seen in Reebok’s products today.

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