The Jordan Brand has been a long-standing part of the Nike family since its inception in 1984. Since then, it has become one of the most recognizable and successful brands in the athletic world. But with the ever-changing landscape of the sports industry, one may wonder if the Jordan Brand is still a part of Nike today. In this article, we will explore the current relationship between the two brands and whether or not the Jordan Brand is still a part of Nike.
Yes, the Jordan Brand is still part of Nike. The Jordan brand is a sub-brand of Nike, Inc. and was created in 1984. It is dedicated to the legacy of Michael Jordan and his influence on the world of basketball. The brand includes a wide array of shoes, apparel and accessories, as well as new innovations in technology and design. Nike continues to be the exclusive manufacturer and marketer of Jordan Brand products.
Is the Jordan Brand Still Part of Nike?
The Jordan Brand is a subsidiary of the Nike corporation that specializes in the production and distribution of basketball and athletic apparel, footwear, and accessories. The brand is named after NBA Hall of Fame player and former Chicago Bulls star Michael Jordan, and it was first launched in 1997. Over the past two decades, Jordan Brand has become a staple of both basketball culture and fashion, with its iconic “Jumpman” logo seen around the world. But is the Jordan Brand still part of Nike?
Jordan Brand and Nike
The Jordan Brand is still a subsidiary of Nike, and it has been since 1997. Nike owns 100% of the Jordan Brand and all of its assets, including the Jumpman logo and its various licensed products. However, the Jordan Brand does have its own distinct identity and is run as a separate business entity from Nike.
Jordan Brand’s Growth
The Jordan Brand has experienced significant growth in recent years, becoming a major player in both the athletic and fashion markets. Its signature “Jumpman” logo is now ubiquitous, and its products are frequently seen on athletes and celebrities alike. In 2018, the Jordan Brand was estimated to be worth $3.1 billion, up from $2.3 billion in 2017.
The Future of Jordan Brand
As the Jordan Brand continues to grow, it is likely that it will remain part of the Nike corporation. With its unique identity and strong brand recognition, the Jordan Brand will likely continue to be a major player in the athletic and fashion markets. Nike will likely continue to invest in the Jordan Brand and its products in order to maintain its position as a leader in the industry.
Few Frequently Asked Questions
Is the Jordan Brand Still Part of Nike?
Answer: Yes, the Jordan Brand is still part of Nike. Nike acquired the Jordan Brand in 1997 and it has since grown to become one of the most iconic and successful brands in the sporting world. The Jordan Brand produces a wide range of footwear and apparel and is also known for its collaborations with other major companies. It is estimated that Nike makes approximately $3 billion in revenue each year from the Jordan Brand.
When Was the Jordan Brand Acquired by Nike?
Answer: Nike acquired the Jordan Brand in 1997. At the time, Michael Jordan had just completed his third championship season with the Chicago Bulls and had become the most recognizable athlete in the world. Nike saw the potential in the Jordan Brand and offered Michael Jordan a five-year, $2.5 million endorsement contract. After the deal was finalized, the Jordan Brand became a subsidiary of Nike.
What Products Does the Jordan Brand Sell?
Answer: The Jordan Brand produces a wide range of products for its customers. These include performance and lifestyle footwear, apparel and accessories. Footwear ranges from sneakers to cleats and sandals. Apparel includes t-shirts, hoodies, jackets and shorts. A variety of accessories are also available, such as bags, hats and backpacks.
What is the Jordan Brand’s Most Popular Product?
Answer: The Jordan Brand’s most popular product is its signature basketball shoe, the Air Jordan. It was first released in 1985 and has since become one of the most recognizable and sought-after sneakers in the world. Every year, Nike releases a new iteration of the Air Jordan, with each release eagerly anticipated by sneakerheads and basketball fans alike.
What Companies Has the Jordan Brand Collaborated With?
Answer: The Jordan Brand has collaborated with a number of major companies throughout its history. These include music artists, athletes and other brands. Some notable collaborations include Drake, Justin Timberlake, Eminem, Paris Saint-Germain, KAWS and Levi’s. The Jordan Brand has also collaborated with Converse, Nike SB and Off-White, among others.
How Much Revenue Does the Jordan Brand Generate for Nike?
Answer: The Jordan Brand is estimated to generate approximately $3 billion in annual revenue for Nike. This makes it one of the most successful and profitable subsidiaries of Nike. The Jordan Brand has grown exponentially since its acquisition by Nike in 1997 and continues to dominate the sports and lifestyle market.
After taking a deeper look into the relationship between Nike and the Jordan Brand, it’s clear that Nike is still the parent company of the Jordan Brand. The Jordan Brand has become a phenomenon of its own, with a huge following of loyal customers, but it is still very much a part of Nike. With the recent collaborations between the two companies and the success of the Jordan Brand, it is clear that this relationship is not going anywhere anytime soon.
