Kanye West’s comments have been controversial and attention grabbing for over a decade, but recently the rapper and fashion designer’s words have had more significant consequences. After making remarks in support of Donald Trump, West has been dropped by Adidas, one of his major sponsors. To better understand the incident, let’s take a look at what exactly Kanye said to get dropped by Adidas.
In 2018, Adidas dropped Kanye West from their brand after he made a statement about slavery. He said that “When you hear about slavery for 400 years, for 400 years that sounds like a choice.” It was deemed insensitive and insensitively using the term “choice” when discussing slavery.
Kanye West’s Controversial Statements Led to Adidas Dropping Him
Kanye West has been a controversial figure in the music and fashion industries for years and his comments in 2020 were no different. In July 2020, Kanye made comments that sparked controversy and led to Adidas dropping him. In this article, we will explore what exactly he said that was so controversial and why Adidas decided to cut ties with him.
Kanye West’s Comments on Abolition and Slavery
Kanye’s comments came during an interview with Forbes Magazine in July 2020. During the interview, Kanye voiced his support for the abolition of the 13th Amendment, which abolished slavery. His comments sparked outrage, as many saw his remarks as supporting slavery. In the interview, Kanye said that the 13th Amendment should be “abolished because it’s a trap door.” He went on to explain that the amendment “keeps the enslaved African Americans in the trapdoor so that when you don’t have the money to pay the property tax, the trap door opens up and you end up in the prison system.”
Kanye later clarified his remarks in a tweet, saying that he meant to say that the amendment should be “amended” instead of abolished. However, his remarks were already seen as controversial and were widely criticized.
Adidas’ Response to Kanye’s Controversial Comments
Adidas responded to Kanye’s comments by announcing that it was ending its partnership with him. The company issued a statement saying that it had decided to end its partnership with Kanye because it was “concerned by the statements he made and the direction his career has taken.” Adidas also said that it had decided to end its partnership with Kanye in order to “ensure that we are not seen as tacitly endorsing his views.”
The Impact of Adidas Dropping Kanye West
Adidas dropping Kanye West had a major impact on the rapper’s career. Since Adidas had been working with Kanye since 2013, ending the partnership was a major blow to him. It also had a negative impact on Kanye’s fashion brand, Yeezy. Yeezy had been relying heavily on Adidas for production and distribution, and the loss of the partnership with Adidas meant that the brand was at risk of losing its momentum.
Kanye’s Reactions to Being Dropped by Adidas
Kanye was clearly disappointed by Adidas’ decision to drop him and he voiced his frustrations on Twitter. He tweeted that he was “disappointed” and “hurt” by the decision. He also tweeted that he was still hopeful that he could make things right with Adidas and that he would continue to fight for what he believes in.
Kanye’s Future with Adidas
It is unclear whether Kanye and Adidas will ever reconcile and resume their partnership. While it is possible that the two parties could work together again in the future, it is also possible that the rift between them is too deep to be reconciled. Only time will tell if the two parties will work together again.
Top 6 Frequently Asked Questions
What Did Kanye Say to Get Dropped by Adidas?
Answer: In 2018, Adidas decided to end their partnership with Kanye West after he made controversial comments about slavery being a choice. During an interview, Kanye said that “When you hear about slavery for 400 years… for 400 years? That sounds like a choice.” This statement caused a significant amount of backlash from the public and Adidas decided to end their partnership with him as a result.
What Was Adidas’ Response to Kanye’s Comments?
Answer: Adidas released a statement to The Verge in which they stated that they could no longer support Kanye West’s brand or continue their partnership with him due to the controversial comments he made. Adidas also said that they have been a long-time partner and supporter of the African-American community and that they do not agree with Kanye’s comments.
What Was the Impact of Adidas Dropping Kanye West?
Answer: The impact of Adidas dropping Kanye West was significant. Kanye had been a long-time partner with Adidas, and his line of Yeezy shoes had been very successful for the company. However, due to his controversial comments, Adidas decided to end their partnership with him. This resulted in a loss of revenue for the company and the potential for future partnerships with other celebrities.
What Was the Public Reaction to Adidas Dropping Kanye West?
Answer: The public reaction to Adidas dropping Kanye West was overwhelmingly negative. Many people felt that Adidas’ decision was too harsh and that Kanye should have been given an opportunity to apologize for his comments and make amends. Others felt that Adidas was right to end the partnership as Kanye’s comments were offensive and insensitive.
What Happened After Adidas Dropped Kanye West?
Answer: After Adidas dropped Kanye West, he continued to make controversial comments and statements that caused further backlash from the public. In addition, Kanye shifted his focus to his music, releasing a string of successful albums and singles. He also began working with other companies such as Gap and Nike, continuing to build his brand.
What Is the Current Status of Adidas and Kanye West’s Partnership?
Answer: At the current time, Adidas and Kanye West are no longer partnering together. Adidas has made it clear that they will not be renewing their partnership with Kanye, citing his controversial comments as the reason for their decision. However, Kanye continues to work with other companies, such as Gap and Nike, to promote his brand.
Adidas drops Kanye West following antisemitic remarks
In conclusion, Kanye West’s comments were deemed “inappropriate and offensive” by Adidas, which led to their decision to drop him from their roster. His words were a reminder that public figures should be mindful of how their words could be perceived and the impact it can have on their business and personal relationships. In this case, Kanye’s words cost him his partnership with Adidas.
