What Happened To Reebok Lacrosse?

Lacrosse has been a popular sport for centuries, and Reebok was a brand that was synonymous with the game. However, in recent years, the company has seemingly disappeared from the lacrosse world. Many have wondered: what happened to Reebok Lacrosse?

Once a major player in the lacrosse equipment market, Reebok was known for producing high-quality sticks, gloves, and protective gear. However, in 2016, the company announced that it would be discontinuing its lacrosse line. This decision left many lacrosse players and fans wondering why Reebok had abandoned the sport. In this article, we will take a closer look at what led to the downfall of Reebok Lacrosse and what the future may hold for the brand.

What Happened to Reebok Lacrosse?

Reebok is a company that has been a major player in the sports industry for a long time. They have been known for producing high-quality sports equipment that is both practical and stylish. However, in recent years, the company has made a few changes that have impacted their lacrosse division. Here’s what happened to Reebok Lacrosse.

The Decision to Discontinue Lacrosse Equipment

In 2015, Reebok made the decision to discontinue their lacrosse equipment line. This came as a surprise to many players and coaches who had come to rely on Reebok’s equipment for their games. The decision to discontinue the line was made as part of the company’s restructuring plan, which aimed to focus on their core products and markets.

The lacrosse community was disappointed with this decision, as Reebok had been a major player in the sport for a long time. However, the decision was final, and Reebok stopped producing lacrosse equipment altogether.

The Impact on the Lacrosse Community

The impact of Reebok’s decision to discontinue their lacrosse line was felt by the entire lacrosse community. Players who had relied on Reebok’s equipment were forced to switch to other brands, which was a difficult transition for many. Coaches also had to adjust their equipment orders and budgets to accommodate the change.

The discontinuation of Reebok’s lacrosse line also left a gap in the market for high-quality lacrosse equipment. While there are other brands that produce excellent equipment, Reebok’s departure from the market left a noticeable void.

Reebok’s Future Plans for Lacrosse

Despite discontinuing their lacrosse line in 2015, Reebok has not completely abandoned the sport. The company still sponsors some lacrosse teams and events, and they have hinted at a possible return to the market in the future.

However, it is unclear when or if Reebok will make a comeback in the lacrosse industry. For now, players and coaches will have to look elsewhere for their lacrosse equipment needs.

The Benefits of Reebok Lacrosse Equipment

While Reebok no longer produces lacrosse equipment, it is worth noting the benefits that their equipment provided to players and coaches. Reebok’s equipment was known for its durability, functionality, and style. Their sticks, gloves, and pads were all designed to provide maximum performance and comfort on the field.

Players who used Reebok’s equipment often raved about its quality and reliability. Coaches appreciated the consistency of the equipment, which made it easier to train and coach their teams.

Reebok vs Other Lacrosse Equipment Brands

While Reebok is no longer in the lacrosse equipment game, there are other brands that produce excellent equipment. Some of the top brands in the industry include Warrior, STX, and Maverik.

Each of these brands has its own unique strengths and weaknesses, and players and coaches should carefully consider their options before making a purchase. Some players may prefer the feel of one brand’s stick, while others may prefer the fit of another brand’s gloves.

The Future of Lacrosse Equipment

The lacrosse industry is constantly evolving, and equipment is no exception. As new technologies and materials are developed, equipment manufacturers are able to produce even better products. We can expect to see continued innovation in the lacrosse equipment industry in the coming years.

While Reebok may no longer be producing lacrosse equipment, there are many other brands that are pushing the boundaries of what is possible in the sport. Players and coaches should stay up-to-date on the latest developments in the industry in order to make informed decisions about their equipment purchases.

The Bottom Line

Reebok’s decision to discontinue their lacrosse equipment line in 2015 was a disappointment to many players and coaches in the lacrosse community. However, the industry has continued to thrive, and there are many other brands that produce excellent lacrosse equipment.

Players and coaches should carefully consider their options when purchasing lacrosse equipment, taking into account factors such as price, quality, and fit. With the right equipment, players can excel on the field and coaches can train their teams to their full potential.

Frequently Asked Questions

Reebok Lacrosse was once a well-known and respected brand in the lacrosse community. However, in recent years, the brand seems to have disappeared from the market, leaving many wondering what happened. Here are the answers to some of the most frequently asked questions about what happened to Reebok Lacrosse.

Question 1: Why did Reebok stop producing lacrosse gear?

Reebok made the decision to discontinue its lacrosse line in 2016. The company cited a shift in focus towards other sports as the reason for its decision. Reebok had been struggling to keep up with the competition, especially in the lacrosse market where other brands like Warrior and STX had a more significant presence. The company decided to shift resources towards other sports where it had a better chance of competing.

Reebok still offers other sports equipment, including hockey and basketball gear. While the company may have stopped producing lacrosse equipment, its legacy in the sport will not be forgotten.

Question 2: Can I still buy Reebok lacrosse gear?

While Reebok no longer produces new lacrosse gear, there are still some items available for purchase through third-party sellers. These items may be limited in availability and may not be the latest models, but they can still be a good option for those looking for Reebok gear.

It’s worth noting that buying used gear can be risky, as the equipment may not be up to safety standards. It’s essential to do your research and make sure any gear you purchase is safe to use.

Question 3: Was Reebok’s lacrosse gear good quality?

Reebok’s lacrosse gear was generally well-received by players and coaches. The brand was known for its high-quality products, including gloves, shafts, and heads. However, the brand struggled to keep up with the competition in terms of innovation and marketing.

Reebok’s gear was known for its durability and reliability, but it didn’t offer the same level of customization and personalization as other brands. This lack of variety may have contributed to the brand’s decline in popularity in the lacrosse community.

Question 4: What happened to Reebok’s sponsored players?

When Reebok discontinued its lacrosse line, it also ended its relationships with sponsored players. Many of these players were forced to find new sponsors or play without a sponsor. Some players were able to find new deals, while others struggled to find new opportunities.

Reebok’s departure from the lacrosse market left a void for many sponsored players, as well as for the broader lacrosse community.

Question 5: Will Reebok ever return to the lacrosse market?

It’s unlikely that Reebok will return to the lacrosse market in the near future. The company has shifted its focus towards other sports, and the lacrosse market is already saturated with well-established brands. However, it’s always possible that Reebok could re-enter the market if it sees an opportunity to compete.

In the meantime, lacrosse players and fans can still enjoy the many other brands that offer high-quality gear and apparel. While Reebok’s departure from the market was disappointing for many, the sport of lacrosse continues to grow and thrive.

The Decline of Reebok…What Happened?

In conclusion, the story of Reebok Lacrosse is a cautionary tale about the risks of corporate mergers and acquisitions. Despite being a popular brand with a loyal following, Reebok Lacrosse was ultimately unable to survive the changes brought about by its parent company’s restructuring efforts.

While it’s easy to place blame on the parent company, there are also lessons to be learned from Reebok Lacrosse’s struggles. The importance of staying true to a brand’s core values and maintaining strong relationships with customers cannot be overstated, especially in an industry as competitive as sports apparel.

Ultimately, the fate of Reebok Lacrosse serves as a reminder that even the most successful brands are not immune to the ever-changing landscape of the business world. It’s up to companies to stay vigilant, adapt to new challenges, and remain true to their roots if they hope to succeed in the long run.