Skechers Shape Ups were once one of the most popular shoes on the market. They promised to help people tone their muscles and burn more calories while walking. But just a few years later, the shoes are nowhere to be found. What happened to Skechers Shape Ups? In this article, we’ll explore the history of Skechers Shape Ups and discuss why they are no longer available.
Skechers Shape Ups were a type of toning shoe produced by the company Skechers that promised to help strengthen and tone the muscles of the legs and buttocks. The shoes used a curved sole and raised toe and heel to encourage the wearer to use a rocking motion to walk, leading to improved posture and greater muscle activation. The product was released in 2009 and was very popular, however, the claims made by Skechers were challenged by the FTC who found them to lack scientific evidence. As a result, Skechers agreed to pay out $40 million in refunds to customers in 2012 and the Shape Ups line was discontinued.
What is Skechers Shape Ups?
Skechers Shape Ups is a type of footwear designed to provide additional health and fitness benefits. The shoes have an exaggerated sole that is meant to simulate walking barefoot on uneven terrain. The curved sole helps to create instability which forces the wearer to adjust their balance and posture when walking. By doing so, the shoes are said to help improve the wearer’s posture, strength, and coordination.
The shoes were designed as a way to help people get more physical activity into their daily lives. Skechers Shape Ups were marketed as a way to improve strength, balance, and coordination while walking. In addition, the shoes were also said to help reduce joint pain, improve circulation, and even help to burn more calories.
The shoes were popular when they were first released in 2009. Many people found them to be comfortable and they were quickly adopted by both professional athletes and everyday people alike.
What Happened to Skechers Shape Ups?
Despite the initial success of Skechers Shape Ups, the shoes have since fallen out of favor. In 2011, the company was forced to pay out $40 million to settle a class-action lawsuit which alleged that the shoes did not provide the health and fitness benefits that were claimed. Furthermore, the lawsuit claimed that the shoes could cause injuries such as ankle sprains and other musculoskeletal issues.
The lawsuit and subsequent settlement caused a significant amount of damage to the brand. Skechers was forced to pull the shoes from store shelves and stopped advertising them altogether. As a result, the shoes have become much less popular and are now rarely seen on the feet of everyday people.
What Caused the Decline in Popularity?
The primary cause of the decline in popularity of Skechers Shape Ups is the class-action lawsuit and subsequent settlement. The lawsuit and settlement sent a clear message to potential customers that the shoes were not as beneficial as they were purported to be. As a result, many people stopped buying the shoes and the company was forced to pull them from store shelves.
In addition, the shoes were also criticized for their lack of scientific evidence to back up the claims that they provided health and fitness benefits. Many experts argued that the shoes created an unstable walking surface which could cause injury or discomfort. This further added to the perception that the shoes were not beneficial and caused people to avoid them.
What Are the Alternatives to Skechers Shape Ups?
People who are looking for a comfortable and supportive shoe that provides health and fitness benefits have several alternatives to Skechers Shape Ups. One option is to purchase shoes that are specifically designed for walking or running. These shoes provide the necessary support and cushioning needed to protect the feet during exercise.
In addition, there are also several shoes on the market that are designed to provide additional health and fitness benefits. Shoes such as the Vibram FiveFingers, Hoka One One, and Altra are all designed to provide increased stability and cushioning while still allowing the feet to move naturally. These shoes are a great alternative to Skechers Shape Ups and could provide the health and fitness benefits that many people are looking for.
Few Frequently Asked Questions
What are Skechers Shape Ups?
Skechers Shape Ups are a footwear line created by Skechers that was designed to promote improved physical fitness. The shoes have a curved sole that is intended to create instability while walking, which forces the wearer to engage their core muscles more than when wearing traditional shoes. This instability also helps to increase muscle tone in the calves, thighs, and buttocks. The shoes also feature a soft foam midsole and a cushioning insole to help absorb shock and provide comfort.
What Happened to Skechers Shape Ups?
Skechers stopped producing the Shape Ups line in 2019 due to a decrease in popularity. The company claims that the shoes were becoming outdated, as more advanced technologies were being developed in the footwear industry. In addition, the company faced numerous lawsuits that accused them of making false claims about the health benefits of their shoes. As a result, they decided to discontinue the line and focus on more modern designs.
What Types of Shoes Are Available from Skechers?
Skechers offers a wide variety of shoes for both men and women. This includes athletic shoes, casual shoes, dress shoes, sandals, and boots. Additionally, the company offers a selection of performance-oriented shoes for running, walking, and other activities. They also produce a range of shoes designed for specific sports, such as basketball, golf, and skateboarding.
What Are the Benefits of Wearing Skechers?
Wearing Skechers shoes can provide many benefits, such as improved cushioning and comfort, increased stability, and better shock absorption. Additionally, they often feature unique designs that can help to enhance an individual’s style. Many of their shoes are also lightweight and breathable, making them ideal for active lifestyles.
Are Skechers Shoes Good for Walking?
Yes, Skechers shoes can be good for walking. Many of their shoes feature cushioning and support that can help to prevent foot pain and fatigue. Additionally, their shoes often provide more stability than traditional shoes, which can help to reduce the risk of ankle sprains and other injuries.
Are Skechers Shape Ups Still Available?
No, Skechers Shape Ups are no longer available for purchase. The company discontinued the line in 2019 and has since moved on to producing more modern designs. If you are looking for a similar style of shoe, you may want to consider another brand or look for a similar design from Skechers.
Skechers Shape Ups Land Company $40 Million Fine for Toning-Shoe Claims
Skechers Shape Ups have been a part of many people’s lives for over a decade. They were a revolutionary product that allowed people to get in shape and stay healthy without breaking the bank. However, with the influx of newer and more advanced fitness products, it appears that Skechers Shape Ups have quickly become a thing of the past. Despite this, Skechers Shape Ups will always be remembered as an innovative and groundbreaking product that helped millions of people around the world achieve their fitness goals.
