When it comes to the long and tumultuous relationship between Adidas and Kanye West, the question of “When Did Adidas Drop Kanye?” is an important one. After all, Kanye West had been a major figure in the Adidas brand for over a decade, and his influence had a major impact on the company. From his signature collection of sneakers to his Yeezy fashion shows and collaborations, West was a major part of Adidas’ success. So when and why did Adidas finally decide to cut ties with the rap star? In this article, we’ll explore the timeline of Adidas and Kanye West’s partnership and uncover the reasons why Adidas decided to part ways with Kanye.
Adidas released the first line of Kanye West’s Yeezy sneakers in November 2013. The shoes quickly sold out and went on to become one of the most coveted limited-edition sneakers of all time. Since then, Adidas has released multiple other versions of the Yeezy, with each new iteration of the popular style selling out quickly.
Kanye West and Adidas Partnership Dissolved in 2020
Kanye West and Adidas had a long-running partnership which was dissolved in 2020. The duo came together in 2013, when Adidas signed a 10-year deal with the rapper. The partnership was seen as a boon for both the parties; Adidas was looking to make a comeback in the sneaker market, while Kanye was looking to extend his reach in the fashion world. The partnership saw the release of several iconic sneaker lines, including the Yeezy Boost 350, Yeezy Boost 500, Yeezy Boost 700, and Yeezy Boost 750.
The partnership hit a rough patch in 2019 when Kanye West decided to part ways with Adidas and launch his own fashion label, Yeezy. This decision was seen as an affront to Adidas, and the German sportswear giant eventually decided to end the partnership. The split was officially announced in May 2020, when Adidas revealed that it was ending its relationship with Kanye West.
The Impact of the Split
The split had a significant impact on both Kanye West and Adidas. For Kanye, it meant that he had to start his own fashion label from scratch and make it a success. This was no easy feat, as he had to compete with established players like Nike and Adidas. For Adidas, it meant the loss of one of its biggest and most successful collaborations. The Adidas Yeezy line was one of the company’s top-selling lines, and the split meant that the company had to look for a new collaborator to fill the void.
The Future of Yeezy
Kanye West has been busy with his own fashion label since the split. He has released several new collections and has even teamed up with Gap for a special collaboration. The Yeezy brand has also seen immense success and has become one of the most sought-after fashion labels in the world. There have been rumors that Kanye might team up with Nike in the future, although nothing has been confirmed yet.
Adidas and Kanye’s Previous Collaborations
Kanye West and Adidas had a long-running partnership which saw the release of several iconic sneaker lines. The most notable of these was the Yeezy Boost 350, which was released in 2015 and quickly became a hit with sneakerheads. The Yeezy Boost 500, Yeezy Boost 700, and Yeezy Boost 750 followed in subsequent years, and all were well-received by fans.
Kanye West’s Impact on the Fashion and Sneaker World
Kanye West has had a huge impact on the sneaker and fashion world. His collaboration with Adidas was seen as a game-changer in the industry, and it helped to usher in a new era of fashion and sneakers. The Yeezy line was immensely popular and helped to bring Kanye’s unique style to the masses.
Adidas’ Future Plans
Since the split, Adidas has been looking for a new collaborator to take Kanye’s place. The company has signed a deal with singer Pharrell Williams, and it is expected that his new line will be released soon. Adidas is also said to be in talks with other high-profile celebrities and fashion designers to create new lines.
Few Frequently Asked Questions
What Year Did Adidas Drop Kanye?
Adidas dropped Kanye in 2019. This decision came after the release of his album Yandhi, which was seen as a divisive move by many of his long-time fans. Kanye had a long-running partnership with Adidas, which started in 2013, and the two had collaborated on a number of projects, including the Yeezy line of shoes, apparel, and accessories.
What Caused Adidas to Drop Kanye?
Adidas decided to terminate their partnership with Kanye due to the rapper’s increasingly controversial behavior and public statements. In 2018, Kanye made a series of comments that were widely condemned, including declaring his support for Donald Trump, which caused a public backlash. This, combined with his album Yandhi, which was seen as a betrayal by some of his fans, caused Adidas to end their relationship with the artist.
What Was the Reaction to Adidas Dropping Kanye?
The reaction to Adidas dropping Kanye was mixed. Many of Kanye’s fans were disappointed that their favorite artist had lost a major sponsor, but some felt that it was a necessary move in order to preserve the reputation of the brand. On the other hand, some of Kanye’s critics were pleased that he had lost a major supporter.
What Impact Did Adidas Dropping Kanye Have on the Yeezy Brand?
The impact of Adidas dropping Kanye on the Yeezy brand was significant. Many fans of the Yeezy line of shoes and apparel were disappointed that the relationship between Adidas and Kanye had ended, and the brand suffered from a major loss of popularity. However, the Yeezy brand has since recovered, and Kanye has since found other sponsors.
What Did Adidas Do After Dropping Kanye?
After dropping Kanye, Adidas took several steps to distance itself from the rapper. This included removing any references to Kanye from their website and social media accounts, and publicly stating that their partnership had ended. Additionally, Adidas began to focus more on other partnerships, such as their partnership with Pharrell Williams.
What Has Kanye Done Since Being Dropped by Adidas?
Since being dropped by Adidas, Kanye has continued to make music and collaborate with other brands. He has also continued to make public appearances and speak out on various issues. Additionally, Kanye has embarked on a number of business ventures, such as his Yeezy clothing line, and has continued to be a major presence in the hip-hop and fashion worlds.
Adidas drops Kanye West following antisemitic remarks
Adidas dropped Kanye in 2019, but the effect of their collaboration is still felt today. From the Yeezy Boosts to the signature apparel, Kanye’s influence on Adidas has been undeniable. Adidas has gone on to use the same strategies and designs to launch other successful collections, proving that their partnership with Kanye was a key part of their success. While the details of their split are not entirely clear, one thing is certain – Adidas and Kanye changed the game of fashion forever.