Ah, Sketchers. We all remember the days of the iconic Sketchers commercials, featuring the instantly recognizable bright colors, dance moves, and catchy jingles. But did you ever wonder when this beloved brand officially became Skechers? In this article, we’ll take a look at Skechers’ fascinating history and how the brand came to be. So, let’s begin our journey and find out when Sketchers became Skechers.
Skechers was established in 1992 by Robert Greenberg, who first began selling shoes as a side project of his father’s hat store in Manhattan Beach, California. The company sells footwear for men, women, and children. It also sells apparel and accessories. Skechers was a public company in 1996 and went public again in 2010. Since then, the company has continued to expand, opening stores in more than 170 countries. As of 2020, Skechers is one of the world’s largest and most successful footwear brands.
The Origins of Skechers
At the start of the 1990s, Skechers was just a mall-based footwear company with a small collection of styles. Founded by Robert Greenberg in 1992, Skechers had an ambitious goal of becoming the “next Nike”. The company created shoes that were fashionable, affordable, and targeted to the teenage market.
The original Skechers logo was designed to look like an elevated version of the classic sneaker. The iconic “Skechers” script was designed by the company’s creative team and was used on most of the shoes in the collection.
In 1995, Skechers shifted its focus from the teenage market to the adult market and launched a line of sneakers for men and women. The collection included a variety of styles, from casual to athletic. The company also launched its first performance-based running shoes, which were designed to provide cushioning and support for runners.
The Company’s Rapid Expansion
By the late 1990s, Skechers had become a household name. The company’s shoes were featured in a variety of magazines and television shows, and its signature logo was seen everywhere. Skechers continued to expand its product lines, launching a variety of casual and athletic shoes for men, women, and children.
The company also launched its first line of lifestyle sneakers, which were designed to be fashionable and comfortable. The shoes featured a variety of colors and prints, and quickly became a hit with consumers. The company also launched a line of sandals and boots, as well as a line of accessories such as hats and bags.
Skechers Today
Today, Skechers is one of the most recognizable footwear brands in the world. The company has a wide range of styles for men, women, and children, and its shoes are sold in more than 125 countries. Skechers also has a strong presence in the athletic and lifestyle markets, with a variety of performance and fashion-forward sneakers.
The company continues to innovate, launching a variety of new styles each season. From classic sneakers to performance-based running shoes, Skechers has something for everyone.
The Impact of Skechers
Since its launch in 1992, Skechers has made an impact on the footwear industry. From its iconic logo to its fashion-forward designs, Skechers has become an iconic brand. The company’s shoes have been featured in a variety of movies and television shows, and its shoes have become a staple in many people’s wardrobes.
The company has also become known for its philanthropic efforts. Skechers has partnered with a variety of charitable organizations, including the American Cancer Society, the Make-A-Wish Foundation, and the Ronald McDonald House Charities. The company also sponsors a variety of athletes, including tennis star Maria Sharapova and golfer Michelle Wie.
Skechers’ Innovation
Skechers has also become known for its innovation. The company has launched a variety of new technologies, including its D’Lites line of lightweight shoes and its Gorun line of running shoes. The company has also developed a variety of performance-based technologies, such as its GoRun Ride and GoRun Ultra lines.
The company also continues to push the boundaries of footwear design, launching a variety of fashion-forward styles that are both comfortable and stylish. From classic sneakers to performance-based running shoes, Skechers has something for everyone.
The Future of Skechers
Skechers continues to be a leader in the footwear industry. The company is constantly innovating and pushing the boundaries of footwear design. From its iconic logo to its fashion-forward designs, Skechers has become an iconic brand. The company continues to expand its product lines, and its shoes are sold in more than 125 countries.
The company’s commitment to innovation and philanthropy will continue to drive its success in the future. With its wide range of styles and its dedication to quality, Skechers is here to stay.
Related Faq
When Did Sketchers Become Skechers?
Answer: Skechers was founded in 1992 by Robert Greenberg, when it was first known as Skechers USA. The brand was originally founded as a distributor of Dr. Martens shoes, but soon evolved into its own entity with the Sketchers brand. It wasn’t until 1998 that the brand officially changed its name to Skechers, and since then the company has grown to become one of the world’s most popular footwear brands.
What Was the Reason for the Name Change?
Answer: The name change was made to better reflect the brand’s vision and its new focus. Skechers was looking to move away from its original focus of distributing Dr. Martens shoes, and instead create its own identity as a lifestyle and fashion brand. The new name also allowed the company to better differentiate itself from other brands in the marketplace.
What Types of Products Does Skechers Offer?
Answer: Skechers offers a variety of footwear, apparel and accessories for men, women and children. Their product line includes sneakers, boots, sandals, dress shoes, casual shoes, activewear, jackets, hats, socks, bags and wallets.
What Makes Skechers Unique?
Answer: Skechers is unique in that it offers a wide range of styles and designs for all ages. They also have a range of comfortable, lightweight and stylish shoes that are designed to provide a great fit. Skechers also emphasizes innovation, with their shoes featuring memory foam insoles, shock-absorbing soles and other advanced technologies.
Where Is Skechers Based?
Answer: Skechers is based in Manhattan Beach, California. The company has locations around the world, with offices in Europe, Asia, Canada, South America, Australia and Africa. Additionally, Skechers has a global network of distributors, retail stores and online stores.
What Are the Benefits of Working for Skechers?
Answer: Working for Skechers provides many benefits. Employees receive competitive salaries, health insurance, vacation time, sick leave and flexible work schedules. Additionally, Skechers has a wide range of career opportunities, from design and development to marketing and retail. Employees also enjoy a creative and inspiring work environment, with product development teams that are constantly pushing the boundaries of innovation.
IF YOU GOT SKECHERS ON 😡
Skechers is a brand that has been around since 1992, but it wasn’t until 1998 that it officially changed its name to Skechers. Since then, Skechers has become one of the leading footwear brands in the world, providing consumers with stylish and comfortable shoes that are designed to last. With its innovative designs, comfortable fit, and stylish look, Skechers has been able to tap into a global market, making it an undeniable leader in the footwear industry. By embracing change and staying true to its vision, Skechers has been able to remain a popular brand for decades and continues to surprise its customers with new, stylish options every season.
