Reebok has been a household name in the athletic apparel and footwear industry for decades. But have you ever wondered when this iconic brand was established? Well, wonder no more! In this article, we’ll dive into the history of Reebok and explore the fascinating story of how it all began.
Founded in 1895 in Bolton, England, Reebok started as a small family-owned business specializing in the production of athletic shoes. Over the years, the brand has evolved and expanded its product line to include a wide range of sports and fitness gear. Today, Reebok is a global brand that continues to innovate and inspire athletes around the world. Let’s take a closer look at the history of this iconic brand.
When Was Reebok Established?
Reebok is a well-known brand of sportswear and athletic shoes that has been around for decades. The company has a rich history and has gone through many changes over the years. In this article, we will take a closer look at the history of Reebok and how it became the brand that it is today.
Early Days
Reebok was founded in 1895 in Bolton, United Kingdom, by Joseph William Foster. Foster initially started making running shoes with spikes for athletes, which were known as “spiked running shoes.” These shoes were a hit with athletes and soon became popular among sports enthusiasts. In 1958, two of Foster’s grandsons, Joe and Jeff Foster, took over the company and renamed it “Reebok,” which is a type of African gazelle.
The company continued to produce high-quality athletic shoes and became popular in the 1970s and 1980s when aerobics became a popular exercise routine. Reebok released a line of aerobics shoes, which were specially designed for the high-impact nature of the exercise. The shoes became a hit, and Reebok’s popularity soared.
Expanding the Brand
In the 1990s, Reebok expanded its product line beyond athletic shoes and began producing sportswear and accessories. The company signed several high-profile athletes, including Shaquille O’Neal, Allen Iverson, and Venus Williams, to endorse their products. Reebok also entered into licensing agreements with the National Football League and the National Basketball Association, which allowed them to produce official team merchandise.
In 2005, Reebok was acquired by Adidas, which helped to further expand the brand’s reach. Today, Reebok produces a wide range of athletic shoes, sportswear, and accessories that are sold around the world.
Benefits of Reebok
Reebok is a brand that is known for its high-quality athletic shoes and sportswear. Their products are designed to be durable, comfortable, and supportive, making them ideal for athletes and sports enthusiasts. Reebok’s products are also stylish and on-trend, making them a popular choice among fashion-conscious consumers.
Another benefit of Reebok is their commitment to social responsibility. The company has implemented several sustainability initiatives, including using eco-friendly materials in their products and reducing their carbon footprint. Reebok also partners with several non-profit organizations to support social and environmental causes.
Reebok vs. Other Brands
When it comes to athletic shoes and sportswear, there are several brands to choose from. However, Reebok stands out for their commitment to quality, style, and social responsibility. Unlike some other brands, Reebok’s products are designed to be both functional and fashionable, making them a versatile choice for athletes and casual wearers alike.
In terms of price, Reebok is competitive with other high-end athletic brands, making their products accessible to a wide range of consumers. Reebok’s commitment to sustainability and social responsibility also sets them apart from other brands, making them a popular choice among consumers who prioritize these values.
Conclusion
Reebok has a rich history that spans over a century. From its early days as a maker of spiked running shoes to its current position as a global sportswear brand, Reebok has remained committed to producing high-quality products that are both functional and stylish. With a focus on social responsibility and sustainability, Reebok is a brand that is dedicated to making a positive impact on the world.
Frequently Asked Questions
Here are some common questions and answers about the establishment of Reebok.
When was Reebok established?
Reebok was established in 1958 in Bolton, England by Joe and Jeff Foster. Originally, the company was called J.W. Foster and Sons, named after the founder’s grandfather who was a shoemaker. It wasn’t until 1960 that the company was renamed Reebok.
Reebok started as a small company making running shoes, but it quickly grew and expanded its product line. In the 1980s, Reebok became a popular brand of athletic wear, especially after the release of the Freestyle aerobics shoe for women. Today, Reebok is a subsidiary of Adidas and produces a wide range of athletic and lifestyle products.
Why was Reebok founded?
Reebok was founded by Joe and Jeff Foster because they wanted to create high-quality running shoes. The brothers were runners themselves and believed that they could make better shoes than what was available on the market. Their grandfather was a shoemaker, so they had experience in the craft.
Initially, the company focused on making running shoes for athletes, but it expanded its product line to include other types of athletic shoes and apparel. Reebok also became known for its innovative designs and collaborations with athletes and celebrities.
What is the meaning of the name Reebok?
The name Reebok comes from the Afrikaans word “rhebok,” which is a type of African antelope. Joe Foster saw the word in a South African dictionary while on a business trip and thought it would be a unique and memorable name for the company.
Although the name has nothing to do with athletic wear or running shoes, it has become synonymous with the Reebok brand over the years. The company has even used the antelope as a logo for some of its products.
Where is Reebok headquartered?
Reebok’s global headquarters are located in Boston, Massachusetts, USA. The company moved its headquarters to Boston in 1984 to be closer to the US market and to expand its business in North America.
Reebok also has regional headquarters in Amsterdam, Hong Kong, and Panama City. These offices oversee operations in Europe, Asia-Pacific, and Latin America, respectively.
What is Reebok’s mission statement?
Reebok’s mission statement is “to be the best fitness brand in the world.” The company aims to create products that help people achieve their fitness goals and lead active lifestyles.
Reebok also values sustainability and social responsibility. The company has committed to using sustainable materials in its products and reducing its carbon footprint. It has also partnered with organizations to promote fitness and wellness in underserved communities.
The Decline of Reebok…What Happened?
In conclusion, Reebok has come a long way since its establishment in 1958. Over the years, the company has grown to become a leading brand in the sports industry, offering innovative products that cater to the needs of athletes and fitness enthusiasts alike.
Today, Reebok’s commitment to excellence is reflected in its wide range of products, from footwear to apparel and accessories. The company’s dedication to quality and performance has earned them a loyal following and a reputation for being one of the most trusted brands in the market.
With its rich history and unwavering commitment to innovation, Reebok is poised to continue making an impact in the sports industry for years to come. Whether you’re a seasoned athlete or just starting your fitness journey, Reebok has something for everyone. So why wait? Explore the world of Reebok today and experience the difference for yourself.
