New Balance has become a household name in the world of sports and lifestyle footwear. But where did this iconic brand start? Founded in 1906 by William J. Riley, New Balance has a fascinating history that has seen the brand become one of the most recognizable names in the world of footwear. From its humble beginnings in Boston, Massachusetts, to becoming a global powerhouse, here’s a look at the evolution of the New Balance story.
New Balance started in 1906 in Belmont, Massachusetts. William J. Riley founded the company as the “New Balance Arch Support Company,” producing arch supports and other accessories designed to improve shoe fit. In the 1960s, New Balance began manufacturing sports footwear with a focus on running.
History of New Balance
New Balance is an American footwear manufacturing company that has been in business for more than 100 years. Founded in 1906 by British immigrant William J. Riley, New Balance was originally named the New Balance Arch Support Company. Riley began designing arch supports and selling them out of his one-room loft in Boston, Massachusetts.
Early Years
Riley’s business quickly gained traction, and he soon began manufacturing shoes as well. He developed the “Trackster,” the world’s first running shoe with a ripple sole, which became an instant hit with athletes. The Trackster was designed to provide cushioning and stability, and it quickly became the shoe of choice for professional and amateur runners alike.
Expansion
In the 1960s, New Balance began to expand its product line to include a variety of athletic shoes and apparel. The company continued to innovate, introducing technologies such as “ABZORB” cushioning and “N-ergy” gel inserts, which provided superior shock absorption and energy return.
Going Global
In the 1980s, New Balance began to expand its operations worldwide, opening factories in the United Kingdom, Ireland, and the United States. The company continued to grow, and by the 1990s, it had factories in the United Kingdom, Ireland, the United States, and Asia.
Today, New Balance is a global leader in the footwear industry. The company is known for its quality craftsmanship and innovative technologies, and it continues to be a popular brand for athletes and casual wearers alike.
Few Frequently Asked Questions
Where Did New Balance Start?
Answer: New Balance was founded in 1906 by William J. Riley in Boston, Massachusetts. It originally focused on creating arch supports and orthopedic footwear to help people with foot issues, and the brand’s iconic “N” logo was first found on a New Balance arch support in 1906.
What Was New Balance’s First Product?
Answer: New Balance’s first product was an arch support designed to provide relief for foot pain caused by flat feet and other foot issues. The arch supports were designed to provide cushioning, arch support, and pressure relief for those with foot issues. The arch supports were so successful that the brand’s iconic “N” logo was found on a New Balance arch support in 1906.
When Did New Balance Start Making Athletic Shoes?
Answer: New Balance began making athletic shoes in the late 1960s. The brand’s first running shoe, the Trackster, was released in 1960 and featured a ripple sole design and a wider toe box. This design was revolutionary at the time and allowed for more natural movement of the foot.
What Is New Balance’s Philosophy?
Answer: New Balance’s philosophy is to “endors[e] a just world where everyone is equal, active, and healthy.” This philosophy is rooted in the brand’s commitment to creating comfortable and supportive footwear that helps people reach their health and fitness goals. New Balance also strives to support local communities and athletes by sponsoring events and donating to charities.
Has New Balance’s Approach Changed Over the Years?
Answer: New Balance has continued to evolve its approach over the years. The brand has embraced new technologies and materials to create innovative and comfortable footwear, while also staying true to its core values of quality, comfort, and support. New Balance has also expanded its product line to include apparel and accessories, as well as a variety of performance running shoes.
What Is New Balance Doing to Be More Environmentally Friendly?
Answer: New Balance is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact. The brand has started using more sustainable materials in its products and is exploring new ways to reduce waste, such as using recycled materials for components. New Balance also works with a variety of organizations to support sustainable production and sourcing practices.
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New Balance has come a long way since its humble beginnings in 1906. From its roots as a Boston-based company specializing in arch supports and orthopedic shoes, the company has grown to become a global leader in sporting goods and fashion apparel. With its commitment to quality and innovation, New Balance is a brand that is here to stay and will continue to be a trusted source for athletic footwear for years to come.
