In the world of sports and athletics, mergers and acquisitions are not uncommon. Fans and analysts alike are always on the lookout for the latest news on which company has bought out which brand. One such acquisition that has been making headlines recently is the purchase of Reebok Hockey by a yet-to-be-disclosed buyer.
Reebok Hockey has been a staple in the world of ice hockey for decades, providing high-quality equipment and apparel to players of all levels. With this new acquisition, many are wondering what changes will come to the brand and how it will affect the industry as a whole. Stay tuned as we delve deeper into the mystery of who bought Reebok Hockey.
In 2016, CCM Hockey acquired the exclusive rights to manufacture and market ice hockey sticks and skates under the Reebok brand. The deal also included the transfer of Reebok’s hockey-related intellectual property and NHL licensing agreements to CCM. Reebok’s parent company, adidas, retained ownership of the Reebok brand for all other products.
Who Bought Reebok Hockey? Exploring the Recent Acquisition
Background of the Acquisition
Reebok Hockey has been a popular name in the hockey industry for decades, providing high-quality equipment and apparel to professional and amateur players alike. In 2004, Reebok acquired CCM, one of the oldest and most respected brands in the hockey world. However, in December 2020, it was announced that Reebok Hockey was being sold to a new owner.
The Buyer: The Authentic Brands Group
The Authentic Brands Group (ABG) is a company that specializes in acquiring and managing well-known consumer brands. Based in New York City, ABG has a portfolio of over 30 brands, including household names such as Juicy Couture, Nine West, and Spyder. The acquisition of Reebok Hockey is a strategic move for ABG, as it expands their reach into the sports industry and adds a new dimension to their brand portfolio.
Implications of the Acquisition
The acquisition of Reebok Hockey by ABG is expected to have a significant impact on the hockey industry. ABG has already expressed its commitment to investing in the Reebok Hockey brand and expanding its product offerings. This means that hockey players can expect to see new and innovative products from Reebok Hockey in the future.
Additionally, ABG’s expertise in branding and marketing is expected to help Reebok Hockey reach new audiences and increase its visibility in the sports world. This could lead to more opportunities for partnerships and sponsorships with professional sports teams and athletes.
Benefits of the Acquisition
The acquisition of Reebok Hockey by ABG has several potential benefits for both the brand and the hockey industry as a whole.
Increased Investment and Innovation
ABG’s commitment to investing in Reebok Hockey means that the brand will have more resources to develop innovative new products and improve existing ones. This could lead to better performance and protection for hockey players, as well as more options for customization and personalization.
Expanded Reach and Visibility
As a part of ABG’s brand portfolio, Reebok Hockey will have access to a wider range of distribution channels and marketing opportunities. This could help the brand reach new audiences and increase its visibility in the sports world.
Opportunities for Collaboration
ABG’s extensive network and expertise in branding and marketing could lead to new opportunities for Reebok Hockey to collaborate with other brands and sports organizations. This could result in new partnerships and sponsorships that benefit both Reebok Hockey and the hockey industry as a whole.
Reebok Hockey vs. Competitors
The acquisition of Reebok Hockey by ABG puts the brand in a unique position in the hockey industry compared to its competitors.
CCM Hockey
CCM Hockey, which was acquired by Reebok in 2004, is one of Reebok Hockey’s main competitors. However, with the acquisition of Reebok Hockey by ABG, CCM Hockey is now technically a subsidiary of the same parent company. This could lead to increased collaboration and cross-promotion between the two brands, as well as more opportunities for innovation and product development.
Bauer Hockey
Bauer Hockey is another major player in the hockey equipment industry. While Reebok Hockey has historically had a strong presence in the market, Bauer has been able to capture a larger share of the market in recent years. However, with the resources and expertise of ABG behind it, Reebok Hockey may be able to regain its position as a major competitor to Bauer.
Conclusion
The acquisition of Reebok Hockey by the Authentic Brands Group is a significant development in the hockey industry. With increased investment, innovation, and marketing opportunities, the brand is poised for growth and success in the years to come. Additionally, the acquisition could lead to new collaborations and partnerships that benefit the hockey industry as a whole.
Frequently Asked Questions
Here are some common questions about the purchase of Reebok Hockey.
What company bought Reebok Hockey?
In 2016, CCM Hockey, a subsidiary of the Canadian company, Bauer, bought Reebok Hockey. This acquisition gave Bauer a larger market share in the hockey equipment industry and allowed them to expand their product lines.
CCM Hockey has been around since 1899 and is known for producing high-quality hockey equipment. They have a strong presence in the NHL and sponsor many players and teams. By acquiring Reebok Hockey, CCM Hockey was able to gain access to their technology and expand their reach in the hockey equipment market.
How much did CCM Hockey pay for Reebok Hockey?
The exact amount that CCM Hockey paid for Reebok Hockey has not been disclosed. However, it is estimated that the acquisition cost around $200 million.
The purchase included all of Reebok Hockey’s assets, including their manufacturing facilities, intellectual property, and employees. This acquisition was a significant investment for CCM Hockey, but it allowed them to strengthen their position in the hockey equipment industry.
Will Reebok still make hockey equipment?
After the acquisition by CCM Hockey, Reebok no longer produces hockey equipment. However, some of their popular products, such as skates and sticks, have been rebranded under the CCM name.
The decision to discontinue the Reebok Hockey brand was made to streamline the company’s product offerings and avoid confusion among consumers. CCM Hockey now produces a wide range of hockey equipment, including skates, sticks, helmets, and protective gear.
What impact did the acquisition have on the hockey equipment industry?
The acquisition of Reebok Hockey by CCM Hockey had a significant impact on the hockey equipment industry. Bauer, the parent company of CCM Hockey, already had a strong presence in the industry, but the acquisition gave them an even larger market share.
The acquisition also allowed CCM Hockey to expand their product lines and offer a wider range of hockey equipment to consumers. Additionally, the acquisition forced other companies in the industry to reevaluate their strategies and make changes to remain competitive.
What is the future of CCM Hockey after purchasing Reebok Hockey?
The acquisition of Reebok Hockey by CCM Hockey was a strategic move to strengthen their position in the hockey equipment industry. The acquisition allowed CCM Hockey to expand their product lines and gain access to Reebok Hockey’s technology.
Moving forward, CCM Hockey will continue to produce high-quality hockey equipment and compete with other companies in the industry. They will also look for opportunities to innovate and improve their products to meet the changing needs of hockey players and fans.
In conclusion, the mystery of who bought Reebok Hockey has finally been solved. The buyer is none other than the Canadian-based company, CCM. With this acquisition, CCM has now become the largest hockey equipment manufacturer in the world.
This move by CCM is not only significant for the hockey world but also for the sports industry as a whole. It shows that companies are willing to invest in the continued growth and development of sports, even in uncertain times.
As fans and players alike eagerly await the new developments and innovations that this acquisition will bring, one thing is clear – the future of hockey looks bright with CCM at the helm.
