Adidas is one of the most recognizable and iconic brands in the world. From its signature three stripes logo to its high-performance athletic apparel, Adidas is synonymous with quality and style. But who actually owns the brand? For decades, Adidas has been owned by the same family, and this article will explore their history and how they came to own the company.
Who Is the Owner of Adidas?
Adidas is a German sportswear company that has been around since 1949. The company was founded by Adolf Dassler, and it has become one of the most recognizable brands in the world. Today, Adidas is a publicly traded company that is listed on various stock exchanges around the world. The majority of the company’s shares are owned by a holding company called the Adidas Group, which is owned by the Dassler family.
In 2020, the Dassler family held a 53.1% controlling stake in the Adidas Group, according to Forbes. This means that the Dassler family has a majority stake in the company and is the primary owner. The remaining 46.9% of shares are held by other institutional investors, such as pension funds, mutual funds, and other large investors.
Adidas has a long and storied history, and the Dassler family has been at the helm for much of that time. The company has grown to become one of the largest and most recognizable sportswear brands in the world. It has also become one of the most profitable companies in the world, with a market capitalization of over $50 billion.
The Dassler Family History
Adidas was founded by Adolf Dassler in 1949. He was the son of a cobbler in the small German town of Herzogenaurach. In 1924, Adolf and his brother Rudolf founded the company Gebrüder Dassler Schuhfabrik, or Dassler Brothers Shoe Factory. The brothers had a falling out in 1948, and Adolf went on to form Adidas.
Adolf’s sons Horst and Armin took over the company after his death in 1978. Horst was the CEO of Adidas until 1993, and Armin was the chairman until 2001. Their sons, Stefan and Frank, currently serve as board members of the company. The Dassler family has been in control of the company for more than 70 years and has helped to shape the company into one of the most recognizable brands in the world.
The Adidas Group
The Adidas Group is a holding company that was founded in 1989. It is owned by the Dassler family and is the primary owner of the company. The group owns several subsidiaries, including Reebok and TaylorMade. It also owns a majority stake in the Y-3 fashion label and has a number of other investments.
The Adidas Group is responsible for the day-to-day management of the company. It appoints the board of directors, sets the company’s strategy, and oversees its operations. The group also owns a majority stake in the company and is the primary owner.
Other Institutional Investors
In addition to the Dassler family, Adidas is also owned by other institutional investors. These include pension funds, mutual funds, and other large institutional investors. These investors own a combined 46.9% stake in the company, according to Forbes.
The institutional investors have a significant stake in the company and are influential in setting its strategy and operations. They also play a role in ensuring the company is profitable and that its stock price is stable.
Adidas Expansion
Adidas has grown from a small family-owned business to one of the largest and most recognizable sportswear brands in the world. The company has expanded its product range and now offers a wide range of sportswear, footwear, and apparel.
The company has also expanded its reach, and its products are now available in more than 160 countries around the world. It has also become a leader in the sports sponsorship and endorsement market, with deals with some of the biggest names in sports, such as Lionel Messi, David Beckham, and Paul Pogba.
Adidas’ Financial Performance
Adidas has seen tremendous financial success in recent years. The company reported revenue of €23.3 billion in 2020 and a net income of €1.1 billion. The company’s stock price has also seen significant growth, and it currently has a market capitalization of over $50 billion.
The company has seen a number of record years in recent years, and its financial performance has been strong. The company has seen strong growth in both its sales and profits, and it has been able to capitalize on the growing demand for its products.
Adidas’ Future
Adidas has seen tremendous success in recent years, and it is well-positioned to continue to grow in the future. The company is focused on expanding its product range, expanding its reach, and investing in technology and sustainability. The company is also investing in its brand, and it has signed deals with some of the biggest names in sports.
The company has a number of challenges ahead of it, such as the rising cost of labor and materials and the increasing competition from other sportswear companies. However, the company is well-positioned to continue to grow in the future and maintain its position as one of the world’s leading sportswear brands.
Frequently Asked Questions
1. Who is Adidas owned by?
Adidas is owned by a German company, Adidas Group. The company was founded in 1949 by Adolf “Adi” Dassler, who was the brother of Rudolf Dassler, who founded Puma. Adidas Group is one of the world’s leading sports lifestyle companies, and owns the Reebok, TaylorMade-Adidas Golf and Rockport brands. Adidas Group also owns the license to manufacture and sell the official jerseys and other products of some of the world’s most popular sports teams and leagues, such as the NBA and UEFA.
2. How did Adidas become a global brand?
Adidas has become a global brand largely due to its focus on innovation, quality and performance. The company has invested heavily in research and development over the years, which has enabled it to create products that are designed to meet the needs of athletes and consumers around the world. In addition, Adidas has made a concerted effort to establish a global presence, sponsoring major sporting events and signing endorsement deals with some of the world’s biggest sports stars.
3. What is Adidas’ mission?
Adidas’ mission is to be the best sports brand in the world. The company is committed to creating products that help athletes and sports fans reach their full potential, and to providing the best consumer experience possible. Adidas is also dedicated to sustainability, as evidenced by its efforts to reduce its carbon footprint and promote responsible production and consumption.
4. What is Adidas’ corporate structure?
Adidas is a publicly traded company, with its shares listed on the Frankfurt Stock Exchange. The company is structured as a holding company, with its subsidiaries including Adidas AG, Adidas Brand and Reebok. Adidas AG is the parent company, and is responsible for the management of the Adidas Group. The Adidas Brand division is responsible for the design, development, manufacture and marketing of Adidas products, while the Reebok division is responsible for the design, development and marketing of Reebok products.
5. What are the main products offered by Adidas?
Adidas produces a wide range of products, including footwear, apparel and accessories. The company’s core product categories include running, basketball, football, training and outdoor, as well as lifestyle and sports performance collections. Adidas also produces a range of products designed for specific sports, such as soccer, golf, tennis and skating, as well as a range of lifestyle products, such as watches, eyewear and bags.
6. What is the current market value of Adidas?
As of February 2021, the market value of Adidas Group is estimated to be around $58.5 billion. The company’s shares are traded on the Frankfurt Stock Exchange, and its stock price has been on a steady upward trend since the start of 2020. Adidas is one of the world’s most valuable sports brands, and is currently the second-largest sports apparel company in the world, behind only Nike.
The Secret Nazi History Of Your Favorite Sneaker Brands
Adidas, one of the most iconic sports brands in the world, is owned by Kering, a French luxury goods conglomerate. Kering has owned Adidas since its acquisition in 1989, and the brand has since gone on to become one of the biggest sports lifestyle brands in the world. With its commitment to quality, innovation and performance, Adidas has become a go-to brand for athletes and sports fans alike. With its commitment to sustainability, Adidas is also setting the standard for the future of the sports industry. No matter who owns it, Adidas will continue to be a leader in the world of sports and fashion for years to come.
