Adidas is one of the world’s most recognizable brands. From its iconic three stripes logo to its stylish apparel, Adidas has become a staple in the fashion industry. But who is the owner of this iconic brand? In this article, we’ll explore the history of Adidas and its current owner, who has helped to shape the company into the powerhouse it is today.
Who is the Owner of Adidas?
Adidas is a popular footwear and apparel company that is owned by the adidas Group. The adidas Group is a multinational corporation that is headquartered in Herzogenaurach, Germany and is comprised of several businesses, each specializing in the design, development, production, and marketing of products that are related to sports, including apparel, footwear, and accessories. The company was founded in 1924 by Adolf “Adi” Dassler and is now one of the most recognizable and popular brands in the world.
The adidas Group is made up of several different companies, all of which are owned and operated by the adidas Group. The primary company is adidas AG, which is responsible for the design, development, production, and marketing of the adidas brand. The other companies in the group are Reebok, TaylorMade, Rockport, and Reebok-CCM Hockey.
The History of Adidas
Adidas was founded in 1924 by Adolf “Adi” Dassler in the town of Herzogenaurach, Germany. Dassler had a passion for sport and wanted to create a brand of sportswear that could be worn by athletes of all levels. He started the company with just a few employees, and soon it grew to become one of the most successful brands in the world.
In 1949, Dassler’s brother, Rudolf, left the company and founded his own company, Puma. This created a rivalry between the two companies that still exists to this day. Over the years, the company has continued to grow and innovate, creating some of the most popular and recognizable products in the world.
Adidas Today
Today, Adidas is one of the most recognizable brands in the world. Its products are worn by athletes of all levels, from the recreational to the professional. The company has continued to innovate and expand its product line, creating a wide range of products, including footwear, apparel, and accessories.
The company is now owned by the adidas Group, which is a multinational corporation that is headquartered in Herzogenaurach, Germany. The company is responsible for the design, development, production, and marketing of products that are related to sports, including apparel, footwear, and accessories.
The Future of Adidas
Adidas is committed to continuing to innovate and create products that are both stylish and functional. The company is constantly looking for ways to improve its products and stay ahead of the competition. It is also focused on sustainability, with a commitment to reducing its environmental footprint.
The company has plans to continue to grow in the future, with a focus on expanding its presence in the global market. It is also committed to creating products that are in line with its core values of quality, innovation, and sustainability.
Conclusion
Adidas is one of the most recognizable and popular brands in the world. It is owned by the adidas Group, which is a multinational corporation that is headquartered in Herzogenaurach, Germany. The company is responsible for the design, development, production, and marketing of products that are related to sports, including apparel, footwear, and accessories. The company has continued to innovate and expand its product line, creating a wide range of products that are both stylish and functional. The company is committed to continuing to innovate and create products that are in line with its core values of quality, innovation, and sustainability.
Frequently Asked Questions
Q1: Who is the Owner of Adidas?
A1: The current owner of Adidas is a holding company called Kering, which is based in France. Kering was formerly known as PPR. Kering owns 84.2% of Adidas AG, the parent company of Adidas. Kering is a luxury goods company that owns several other brands, including Gucci, Yves Saint Laurent, Balenciaga, Puma, and Ulysse Nardin. Kering was founded in 1963 by François Pinault and is now one of the world’s leading luxury brands. It is traded on the Euronext Paris stock exchange and is one of the largest companies in France.
Q2: When did Kering become the Owner of Adidas?
A2: Kering became the majority owner of Adidas in 2005 when it acquired a majority stake in Adidas AG. The acquisition was made through Kering’s subsidiary PPR, which was renamed Kering in 2013. Kering has increased their ownership of Adidas AG over the years and now owns 84.2% of the company.
Q3: What Brands Does Kering Own?
A3: Kering owns several luxury brands, including Gucci, Yves Saint Laurent, Balenciaga, Puma, and Ulysse Nardin. It also owns smaller brands such as Boucheron, Alexander McQueen, and Brioni. Kering also owns sports lifestyle brands such as Volcom and Electric.
Q4: How Does Adidas AG Fit into Kering’s Business?
A4: Adidas AG is an important part of Kering’s business. Adidas is one of the most recognizable brands in the world and is a leader in the sports apparel and footwear industry. Adidas AG is the parent company of Adidas, which owns the three stripes logo, and it is also the parent company of Reebok, which owns the iconic Reebok logo. Kering’s ownership of Adidas AG allows them to leverage the Adidas brand to increase the profile of their other luxury and sports lifestyle brands.
Q5: Where is Kering Headquartered?
A5: Kering is headquartered in Paris, France. It is one of the largest companies in France and is traded on the Euronext Paris stock exchange. Kering has offices and stores around the world, including in the United States, China, and Japan.
Q6: How Many Employees Does Kering Have?
A6: Kering currently has over 32,000 employees around the world. Kering has offices and stores in 35 countries, with the majority of their employees located in Europe, the United States, and Asia. Kering also has a strong presence in emerging markets such as Brazil, India, and China.
The true story behind Adidas
In conclusion, Adidas is one of the world’s most successful and recognisable sportswear brands, and is currently owned by the multi-billionaire, Kasper Rorsted. Rorsted is known for his innovative and visionary approach to the business and for his dedication to the brand. Adidas has grown to become a global powerhouse, and with Rorsted at the helm, it looks set to remain an industry leader for many years to come.
