Adidas has been a household name in the world of sportswear for decades, and it’s no surprise that many people are wondering who owns the iconic brand. The answer may surprise you. In this article, we’ll explore the history of Adidas and the current ownership structure of the company, and find out who owns Adidas now.
Adidas Owners: Who are They?
Adidas is one of the world’s most famous and recognisable sports brands, with a history stretching back more than half a century. Its iconic three-stripe logo is synonymous with quality and performance, and it is one of the most successful sports apparel companies in the world. But who owns Adidas now?
Adidas is owned by its parent company, the Adidas Group. The group is a publicly traded company listed on the Frankfurt Stock Exchange, with a majority stake held by the financial services firm Kering. Kering is a French luxury goods company that owns a number of high-end fashion, sports, and lifestyle brands, and it has a controlling interest in Adidas.
The Adidas Group is made up of several subsidiaries, including Reebok, TaylorMade Golf, and the Rockport Company. The company also owns a number of smaller specialty brands, such as Runtastic, a fitness-focused app and website. Adidas also has joint ventures with several other companies, including the NBA, to produce licensed apparel and footwear.
Adidas Shareholders: Who Owns Adidas?
The Adidas Group is owned by a number of different shareholders, with Kering holding the majority stake. As of 2019, Kering owned a 78.33% stake in the company, making it the largest shareholder. The second-largest shareholder is the financial services company BlackRock, with a 7.4% stake. Other major shareholders include the investment firm Vanguard, the Swiss bank UBS, and the British retailer JD Sports.
The Adidas Group is controlled by its board of directors, who are appointed by Kering. The board of directors is responsible for setting company strategy and approving major decisions. The board is chaired by the CEO of Kering, François-Henri Pinault, who also serves as the chairman of the Adidas Group.
The History of Adidas Ownership
The Adidas Group was founded in Germany in 1949 by Adolf “Adi” Dassler. After the Second World War, Dassler used his experience as a cobbler to create a line of athletic shoes and apparel. The company quickly grew to become one of the world’s largest sports apparel companies, and it soon became an iconic brand.
In 2005, the Adidas Group was acquired by Kering, then known as PPR. Kering is a French luxury goods company that specializes in high-end fashion and sports apparel. Since then, Kering has held a majority stake in the company and has worked to expand the brand’s global presence.
Adidas Today: Where is the Brand Headed?
Today, Adidas is one of the world’s most recognizable sports brands. The company has a presence in over 160 countries and sells a wide range of products, including shoes, apparel, and accessories. The company has also been investing in technology, such as its Speedfactory program, which uses robotic technology to produce shoes more quickly and efficiently.
Adidas has also been expanding its presence in the US market. In 2018, the company acquired the American footwear brand Reebok, and it has since been focusing on expanding the brand’s presence in the US. The company has also been investing in digital and e-commerce, with the goal of becoming a leader in the online retail market.
Adidas’ Future: What’s in Store?
Adidas has a long history of success, and it is well positioned to continue that success in the future. The brand has a strong presence in the US, and its investment in technology and e-commerce is likely to pay off in the long run. The company is also continuing to focus on product innovation, with a focus on sustainability and green initiatives.
In the coming years, Adidas is likely to continue to expand its presence in the US and other markets around the world. The company is also likely to focus on furthering its digital and e-commerce capabilities, as well as continuing to innovate with new technologies and materials. With its strong brand and a focus on the future, Adidas is likely to remain a leader in the sports apparel industry for years to come.
Frequently Asked Questions
Who Owns Adidas Now?
Answer: Adidas is a German multinational corporation that designs, manufactures, and markets sports clothing, shoes, and accessories. It is currently owned by the French group Kering, which is a Paris-based luxury and lifestyle conglomerate. Kering acquired Adidas in 1989 and since then, the two companies have worked together to grow the Adidas brand worldwide.
What is Kering?
Answer: Kering is a French luxury and lifestyle conglomerate that owns a variety of brands, including Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, Brioni, and Puma. Kering was founded in 1963 and has grown to become one of the leading global luxury companies, with a network of more than 3,000 stores in over 120 countries. Kering acquired Adidas in 1989, making it the second-largest sports apparel brand in the world.
When Was Adidas Acquired by Kering?
Answer: Adidas was acquired by Kering in 1989. The acquisition was part of Kering’s strategy to expand into the sports apparel market, and since then, the two companies have worked together to grow the Adidas brand worldwide. In 2020, Kering announced that it had completed the acquisition of the Reebok brand, further expanding its global reach and presence in the sports apparel industry.
What is the Role of Kering in Adidas?
Answer: Kering plays an important role in the Adidas brand. Kering provides the financial resources and expertise to help Adidas grow and expand its operations, product lines, and reach in the global market. Kering is also involved in the strategic decision-making process, offering guidance and advice on marketing initiatives, product launches, and other key initiatives.
What Brands Does Kering Own?
Answer: Kering owns a variety of luxury and lifestyle brands, including Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, Brioni, and Puma. In addition to these brands, Kering also owns the Reebok brand, which it acquired in 2020.
What is the Impact of Kering’s Ownership of Adidas?
Answer: Kering’s ownership of Adidas has had a positive impact on the brand. Kering has provided the financial resources and strategic guidance to help Adidas grow and expand its operations, product lines, and reach in the global market. As a result, Adidas has become one of the most recognizable and successful sports apparel brands in the world.
The Secret Nazi History Of Your Favorite Sneaker Brands
Adidas has come a long way since its humble beginnings in Herzogenaurach, Germany. After a century of success, it is still owned and operated by the Dassler family, who have proven their commitment to the company’s mission to provide quality sportswear and footwear to athletes around the world. With the Dassler family’s continued investment and leadership, Adidas is sure to remain on the cutting edge of fashion and the sports apparel industry for many more years to come.
