Cole Haan is a renowned American brand that produces high-quality footwear, accessories, and outerwear. Their advertising campaigns are known for their creativity and visual appeal, but have you ever wondered who produces them?
Behind the scenes of every Cole Haan ad is a team of talented individuals who work tirelessly to bring the brand’s vision to life. From photographers and directors to copywriters and designers, each person plays a crucial role in producing the stunning visuals and compelling messaging that have come to define Cole Haan’s advertising. In this article, we’ll take a closer look at the people and processes behind some of the brand’s most memorable campaigns.
Cole Haan advertising is produced by the company’s in-house marketing team. They work closely with outside agencies and production companies to create and execute campaigns across various media channels, including print, digital, and social. The marketing team is responsible for developing the brand’s overall strategy and messaging, as well as managing partnerships and collaborations with influencers and other brands.
Who Produces Cole Haan Advertising?
Cole Haan is a well-known American fashion brand that produces high-quality footwear, accessories, and outerwear. However, the company’s success is not just down to its products, but also its advertising campaigns. In this article, we will explore who produces Cole Haan advertising and how they create such captivating campaigns.
The Advertising Agency
Cole Haan’s advertising is produced by the global advertising agency Wieden+Kennedy. Founded in 1982, the agency has worked with numerous high-profile brands, including Nike, Coca-Cola, and Old Spice. Wieden+Kennedy has been the creative force behind Cole Haan’s advertising campaigns for over a decade, producing a wide range of multimedia campaigns, from print ads to TV commercials.
The agency’s approach to advertising is based on the principle of “creating work that matters.” They focus on developing campaigns that have an emotional impact on the audience and resonate with their values. This approach has been successful for Cole Haan, as their advertising campaigns often feature inspirational messages and lifestyle imagery that appeals to their target audience.
The Creative Process
The creative process for Cole Haan’s advertising campaigns typically involves extensive research and collaboration between the agency and the brand. The first step is to identify the target audience and understand their preferences and values. This information is then used to develop a creative concept that will resonate with the audience.
Once the concept is developed, the agency will create a range of visual and written materials, including storyboards, scripts, and mood boards. These materials are used to communicate the vision to the brand and ensure that the campaign is aligned with their values and objectives.
The next step is to produce the campaign materials, which can include print ads, TV commercials, online content, and more. The agency will work with a range of creative professionals, including photographers, videographers, and copywriters, to produce the final materials.
The Benefits of Working with Wieden+Kennedy
Working with a global advertising agency like Wieden+Kennedy has many benefits for a brand like Cole Haan. Firstly, the agency has extensive experience working with high-profile brands and producing successful campaigns. This expertise can be invaluable in developing campaigns that resonate with the target audience and achieve the brand’s objectives.
Secondly, the agency has access to a range of creative professionals, including photographers, videographers, and copywriters. This means that they can produce high-quality materials that are visually stunning and have a strong narrative.
Finally, the agency’s approach to advertising is focused on creating work that matters. This means that they are not just focused on producing campaigns that look good, but campaigns that have a real impact on the audience and resonate with their values.
Cole Haan Advertising Vs Competitors
Cole Haan’s advertising campaigns are distinctive and unique, setting them apart from their competitors. One of the key differences is their focus on lifestyle imagery and inspirational messages, which appeal to their target audience of young professionals who value quality and style.
In contrast, many of their competitors focus on more traditional advertising methods, such as product shots and celebrity endorsements. While these methods can be effective, they do not have the same emotional impact as Cole Haan’s campaigns.
Overall, the success of Cole Haan’s advertising campaigns is down to the collaboration between the brand and the agency. By working together to develop campaigns that resonate with the target audience, they have been able to create campaigns that are distinctive, memorable, and impactful.
Frequently Asked Questions
Here are some common questions about the producers of Cole Haan advertising.
Who is responsible for creating Cole Haan advertising?
Cole Haan advertising is created by a team of professionals. The team consists of advertising executives, creative directors, copywriters, and graphic designers. The team is responsible for creating advertising campaigns that promote the brand and its products. The team works closely with Cole Haan’s marketing department to ensure that the campaigns are aligned with the brand’s overall strategy.
The advertising team is also responsible for selecting the models, photographers, and other professionals who work on the campaigns. They work with external agencies and vendors to ensure that the campaigns are executed on time and within budget.
What is the creative process for Cole Haan advertising?
The creative process for Cole Haan advertising begins with a brief from the marketing department. The brief outlines the brand’s objectives, target audience, and key messages. The advertising team then conducts research to gain insights into the target audience and competitors.
Once the research is complete, the team begins brainstorming ideas for the campaign. They develop several concepts and present them to the marketing department for feedback. Based on the feedback, the team selects a concept and begins developing the creative elements, such as copy, visuals, and music.
Does Cole Haan produce its advertising in-house or use external agencies?
Cole Haan uses a combination of in-house and external agencies to produce its advertising. The brand has an in-house advertising team that is responsible for developing and executing campaigns. However, the team also works with external agencies and vendors to bring their ideas to life.
The brand also uses external agencies for media planning and buying. These agencies help Cole Haan to reach its target audience through various channels, such as TV, print, and digital media.
What are some of the most memorable Cole Haan advertising campaigns?
Cole Haan has produced several memorable advertising campaigns over the years. One of the most iconic campaigns was “Don’t Go Home Without Them,” which featured the brand’s signature loafers. The campaign featured a series of print ads that showed people going out for the night and being stopped by others who admired their shoes.
Another memorable campaign was “The Inspired Life,” which showcased the brand’s lifestyle collection. The campaign featured a series of short films that followed the lives of four individuals who embodied the Cole Haan brand. The films were shot in New York City and showcased the city’s energy and diversity.
How does Cole Haan measure the success of its advertising campaigns?
Cole Haan measures the success of its advertising campaigns using several metrics, including brand awareness, engagement, and sales. The brand conducts surveys and focus groups to measure how well the campaigns resonate with its target audience.
The brand also tracks engagement metrics, such as website traffic and social media interactions, to determine how well the campaigns are performing. Finally, the brand looks at sales data to measure the impact of the campaigns on its bottom line.
In conclusion, Cole Haan is a well-known brand that has been in the business of producing quality footwear and accessories for decades. The company has a team of creative minds who are responsible for producing the brand’s advertising campaigns.
The team includes marketers, designers, writers, and photographers who work together to create engaging and visually appealing ads that capture the attention of the target audience.
With their expertise and dedication to their craft, the team behind Cole Haan’s advertising continues to produce innovative campaigns that showcase the brand’s unique style and quality. So, the next time you come across a Cole Haan ad, know that it was the result of a talented and hardworking team of professionals.
