Who Started Hoka Shoes?

Hoka shoes are a relatively new brand of running shoes which have become increasingly popular in recent years. But who started Hoka shoes and what was the inspiration behind them? In this article, we will explore the history of this revolutionary shoe brand and the story behind their creation.

Who Started Hoka Shoes?

Who Developed HOKA Shoes?

HOKA is a French-American shoe brand that was founded in 2009 and is known for its innovative and lightweight running shoes. The company was started by Nicolas Mermoud and Jean-Luc Diard, two passionate trail runners and former Salomon employees. Mermoud and Diard wanted to create shoes that could help runners go faster and further in all terrain, and they did this by creating a lightweight, highly cushioned shoe that had a unique and bold design. HOKA has quickly become one of the most popular running shoe brands in the world, and it is now sold in more than 40 countries around the world.

The idea for HOKA came to Mermoud and Diard during a long training run in the Alps. They noticed that their feet were feeling sore and tired, but they didn’t want to slow down. They realized that they needed a shoe that could provide cushioning and protection, while still being lightweight and allowing them to move quickly. So, they set out to create the perfect running shoe.

Mermoud and Diard started by looking at the existing technology in the running shoe industry, and they quickly realized that there was a lot of room for improvement. The shoes of the time were heavy and clunky, with little to no cushioning. So, they decided to create a shoe that was lightweight, offered excellent cushioning, and had a bold and unique design.

Cushioning Technology in HOKA Shoes

HOKA shoes feature a unique cushioning technology that provides runners with the protection and cushioning they need without adding extra weight. The shoes use an EVA foam midsole that is designed to be lightweight and responsive, while still providing excellent cushioning and shock absorption. The EVA foam midsole is also designed to be durable and long-lasting, so runners don’t have to worry about their shoes wearing out quickly.

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HOKA also uses a unique rocker design in their shoes. The rocker design helps to roll the foot forward while running, providing a more efficient and comfortable running experience. This design also helps to reduce fatigue and prevent overuse injuries.

The HOKA Brand

The HOKA brand has grown rapidly since its inception in 2009, and it is now one of the most popular running shoe brands in the world. The company has become popular with runners of all levels, from beginners to professional athletes. HOKA has sponsored several professional athletes, including Olympic marathoner Meb Keflezighi and ultra-runners Karl Meltzer and Timothy Olson.

The HOKA brand has also gained a lot of attention for its unique and bold designs. The shoes feature bright colors and bold patterns, which have become a signature of the brand. HOKA has also become known for its collaborations with other brands and designers, such as The North Face, Nike, and Adidas.

HOKA Shoes and the Environment

HOKA is committed to creating shoes that are sustainable and environmentally friendly. The company uses materials that are recycled, renewable, or certified sustainable, and they also use eco-friendly manufacturing processes. HOKA also uses an energy-saving system in the manufacturing process, which helps to reduce the company’s carbon footprint.

HOKA also works with organizations to help protect the environment. The company has partnered with the Conservation Alliance to help protect wild places in the United States, and they have also worked with the International Union for Conservation of Nature (IUCN) to help protect endangered species around the world.

HOKA Shoes and Social Responsibility

HOKA is also committed to social responsibility. The company has a charitable arm, called HOKA One One, which provides shoes and financial support to organizations that are working to make a positive difference in the world. HOKA has also worked with several organizations to help promote health and wellness in the community, such as the Boys and Girls Clubs of America.

HOKA Shoes and Innovation

HOKA is committed to innovation and pushing the boundaries of what a running shoe can do. The company is constantly working on new technologies and designs to help runners go faster and farther. HOKA has also become known for its collaborations with other companies and organizations, such as the National Park Service and the U.S. Ski and Snowboard Association, to help create the best running shoes possible.

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Related Faq

Who Started Hoka Shoes?

Answer: Hoka One One, the maker of Hoka shoes, was founded by two Frenchmen, Nicolas Mermoud and Jean-Luc Diard, in 2009.

What Inspired the Creation of Hoka Shoes?

Answer: The idea for Hoka shoes was inspired by Mermoud and Diard’s experiences running in the Alps. The surrounding terrain was rugged and steep, and required shoes that provided extra cushioning and stability. Mermoud and Diard set out to create a shoe that could provide the necessary cushioning and stability that was lacking in traditional running shoes.

What Makes Hoka Shoes Unique?

Answer: Hoka shoes are unique because they feature an oversized midsole that provides more cushioning and stability than traditional running shoes. Additionally, the shoes are designed with a rockered sole and a wide platform, which helps to provide a smoother and more natural running experience.

What Type of Athletes Typically Wear Hoka Shoes?

Answer: Hoka shoes are popular among a variety of athletes, including runners, hikers, and trail runners. The shoes provide the extra cushioning and stability needed to tackle tough terrain, and the unique rockered sole helps to provide a smoother running experience.

Are There Different Types of Hoka Shoes?

Answer: Yes, Hoka One One offers a variety of shoes designed for different activities. The company has a line of road running shoes, trail running shoes, and even shoes designed specifically for walking and hiking.

Where Can You Buy Hoka Shoes?

Answer: Hoka One One shoes can be purchased directly from the company’s website, as well as from a variety of retailers including sporting goods stores, running stores, and online retailers.


In conclusion, Hoka shoes was started by Nicolas Mermoud and Jean-Luc Diard, two French athletes and entrepreneurs in 2009. Since then, Hoka has become a global leader in the running industry and their shoes are now used by some of the most elite athletes in the world. Their shoes are designed to provide superior cushioning and support, allowing athletes to perform at their best. Hoka shoes have revolutionized the running industry and continue to be a top choice for athletes and everyday runners alike.

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