One of the most successful track and field athletes in history, Allyson Felix, recently announced that she was leaving Nike after 15 years with the company. This decision was a shock to many, as Felix had been with Nike since the beginning of her professional career. In this article, we will explore the reasons why Felix decided to leave Nike and what her next move will be. We will also discuss the impact this decision will have on the track and field community, as well as the implications for other athletes. So, buckle up and let’s dive into the why Allyson Felix left Nike.
Allyson Felix left Nike due to the brand’s alleged failure to support her during her pregnancy. She was reportedly offered a 70% pay cut when she asked for the same pay during her pregnancy and the time off that followed. She signed a multi-year deal with Athleta, a sister brand of Gap Inc. Felix said the new deal allowed her to “have a voice, be empowered, and continue to be a change maker”.
Allyson Felix Leaves Nike After Sponsorship Dispute
Four-time Olympic gold medalist Allyson Felix has left Nike after a sponsorship dispute. The dispute started when Felix took a stand for female athletes, demanding that Nike give women the same lifetime financial security offered to male athletes. After Nike refused, Felix left the company and signed with Athleta, a subsidiary of Gap Inc.
Felix’s Fight For Female Athletes
Felix has been a vocal advocate for female athletes. In 2018, she began negotiations with Nike to receive the same lifetime financial security that male athletes had. Nike refused to offer this security, leading to Felix’s decision to leave. In an Instagram post announcing her departure from Nike, Felix wrote, “I wanted to change the norm and ensure no female athlete is penalized for choosing motherhood.”
The Impact Of Her Stand
Felix’s stand for female athletes has had a positive impact. Shortly after she announced her departure from Nike, the company changed its policy to offer the same lifetime security to women that it offers to men. In addition, Nike also began offering maternity protection for female athletes.
Positive Outcome For Female Athletes
Allyson Felix’s battle with Nike has had a positive outcome for female athletes. Not only did Nike change its policy to provide the same lifetime security to women as to men, but it also began offering maternity protection for female athletes. This is an important step forward for female athletes and a testament to the power of standing up for what is right.
Few Frequently Asked Questions
What was Allyson Felix’s reason for leaving Nike?
Allyson Felix left Nike due to a dispute over the company’s policies regarding maternity and pay. Felix announced her pregnancy in 2018 and her contract with Nike expired in 2019. During the contract negotiations with Nike, Felix asked for the same compensation she received before her pregnancy, as well as maternity-related benefits. Nike refused both requests, prompting Felix to look for other sponsorship opportunities.
What company is sponsoring Allyson Felix now?
Allyson Felix is now sponsored by Athleta, a sub-brand of Gap Inc. Felix and Athleta announced the partnership in 2020, with Felix saying, “I’m excited to join the Athleta team and to help create a world in which all women have the opportunity to use their voices, their power and their platforms to truly make a difference.”
What does Allyson Felix’s partnership with Athleta involve?
Allyson Felix’s partnership with Athleta involves her serving as an ambassador for the brand, as well as working with Athleta to create more inclusive and equitable opportunities for female athletes. Felix will also be a part of the company’s #PowerofShe campaign, which is focused on inspiring and empowering women to reach their full potential.
What does Allyson Felix say about her partnership with Athleta?
Allyson Felix is thrilled to be partnering with Athleta, saying, “As a mother, I know how important it is to have a strong support system, and I am so proud to be part of a company that is committed to creating an environment where women can thrive.” Felix also expressed her excitement to be part of Athleta’s #PowerofShe campaign, saying, “I am honored to be a part of this effort to create a more equal and inclusive world for women athletes.”
What is Athleta’s stance on maternity and pay policies?
Athleta has publicly expressed their commitment to supporting female athletes, including those who become pregnant. The company has stated that they are committed to providing equitable pay and maternity-related benefits to their sponsored athletes. Athleta also emphasizes that their athletes should be treated with respect and have the chance to reach their full potential.
What is the significance of Allyson Felix’s partnership with Athleta?
Allyson Felix’s partnership with Athleta is significant because it is a public display of the company’s commitment to supporting women athletes. By partnering with Felix and offering her a contract that includes equitable pay and maternity-related benefits, Athleta is setting an example for other companies to follow. This partnership also shows that female athletes can use their platforms and voices to advocate for change in the sports industry.
After a decade of partnership with Nike, Allyson Felix decided to part ways with the company in 2018. This decision was the result of her desire to have her voice heard and to stand up for her rights as a professional athlete. The lack of a maternity policy and the lack of a pay equity policy in comparison to male athletes were the primary reasons for her leaving Nike. Allyson Felix’s experience with Nike serves as a reminder that athletes should be treated fairly and with respect regardless of gender. Her courage and determination to take a stand for what she felt was right should be admired by all. She has set an example for athletes everywhere that speaks to the importance of standing up for what is right and fighting for what you believe in.
