It is no secret that Nike has long been a leader in the sports world, especially when it comes to athletes. But when the shoe and apparel giant dropped Allyson Felix, one of the world’s most successful track and field stars, it left many people wondering why. In this article, we’ll explore the reasons why Nike chose to part ways with one of the biggest names in track and field and what the implications of this move are.
Answer: Nike dropped Allyson Felix in 2019 after 15 years of sponsorship due to her asking for a contract that would pay her the same amount during her pregnancy as when she wasn’t pregnant. Nike refused, leading to the end of their partnership. Felix has since signed a deal with Athleta and has become an advocate for pregnant athletes.
Why Did Nike Drop Allyson Felix?
In 2018, Nike and Allyson Felix, one of the most decorated track and field athletes, ended their 12-year partnership after Allyson requested a pay raise that Nike refused. Allyson had been with Nike since she was 18 and had been the face of many of Nike’s campaigns, including the “Unlimited You” campaign in 2016.
Allyson’s Success
Allyson Felix is the most decorated female American track and field athlete in history. She has won nine Olympic gold medals, and has been the world champion in the 200-meter dash for three consecutive years. She has also been the world record holder in the 400-meter dash.
The Negotiations
In 2018, Allyson requested a pay raise from Nike, citing the successes of her male counterparts in the track and field world, who were earning more than her despite having similar accomplishments. When Nike refused her request, Allyson parted ways with the company.
The Impact of the Split
The split between Nike and Allyson shocked the sports world, as it was seen as a repudiation of one of the most successful female athletes of all time. The impact of the split was felt not only by Allyson, but by other female athletes as well, who saw the move as a sign that female athletes may not be valued as much as their male counterparts.
Allyson’s New Endorsement
Following the split from Nike, Allyson signed an endorsement deal with rival athletic apparel company, Athleta. The deal was seen as a victory for Allyson, as it was reported to be more lucrative than her previous deal with Nike. The deal has also been seen as a victory for female athletes, as it is a sign that female athletes can command more money in the sports world.
Frequently Asked Questions
What is Nike?
Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment.
Why Did Nike Drop Allyson Felix?
In May 2020, Nike announced it would not be renewing the sponsorship contract with Allyson Felix, one of the most decorated track and field athletes in history. This decision came after Felix had requested a contractual clause that would guarantee she would be able to take a year off after having a baby. Nike reportedly refused to agree to this clause which led to the end of the partnership.
What Was the Reaction to Nike Dropping Allyson Felix?
The decision by Nike to drop Felix was met with widespread criticism from athletes and the public. Many viewed the decision as a sign that Nike was not supportive of female athletes and their need for maternity leave. The incident sparked a larger conversation about gender inequality in the sports industry.
What Was the Outcome of Nike Dropping Allyson Felix?
Following the incident, Nike released a statement apologizing for the way the situation was handled and clarified that the company does in fact support female athletes. In response, Felix announced she was signing an endorsement deal with Puma, a rival sports apparel brand.
What is Puma’s Stance on Maternity Leave?
Puma has a policy of supporting and protecting female athletes who are pregnant or on maternity leave. The company has a clear policy in place to ensure that female athletes are not penalized for taking time off to have a baby.
How Has the Incident Impacted Nike?
The incident has had a negative impact on Nike’s public image and has likely caused some customers to reconsider buying Nike products. However, the company has since taken steps to ensure that female athletes are supported and protected, and the incident does not appear to have had a long-term effect on Nike’s business.
As a professional writer, I must conclude that Nike’s decision to drop Allyson Felix was a calculated move. Despite Felix’s huge success as one of the most successful Olympians of all time, Nike’s decision to part ways with the athlete was likely motivated by several factors, including her age, her injury status, and her involvement in a dispute over sponsorship money. Although the decision was surely difficult for both parties, it appears to have been the right decision for Nike, as it will allow them to make room for new, fresh talent as well as to focus their resources on athletes who are more likely to bring in immediate success.
