As one of the world’s most recognizable apparel and footwear companies, Adidas has become synonymous with sportswear and lifestyle clothing. But what’s interesting is that Adidas actually has two distinct logos, each with its own unique purpose. In this article, we’ll take a closer look at why Adidas has two logos, how they differ, and their significance in the world of fashion.
Why Adidas Has Two Logos?
Adidas is a well-known sportswear company that is known for its iconic three-stripe logo, but did you know that it also has a secondary logo? In this article, we’ll explore the reasons why Adidas has two logos and how they’re used.
The History of the Adidas Logo
The iconic three-stripes logo was created in 1967 by Adidas co-founder and former CEO, Adi Dassler. It was meant to be a simple, yet effective way of identifying the brand and has since become one of the most recognizable logos in the world.
The three stripes were also a nod to the company’s history, which began in 1924 when Adi and his brother Rudolf opened a shoe factory in Germany. The brothers wanted to make a product that was superior to anything else on the market, and the three stripes were a symbol of their commitment to quality.
The Introduction of the Secondary Logo
In 1991, the company introduced a secondary logo, which was a trefoil enclosed in a circle. The trefoil was a nod to the company’s roots and represented the brand’s three core values of performance, passion, and integrity.
The secondary logo was used to distinguish Adidas from its competitors and also to help differentiate certain product lines from one another. For example, the company’s performance-oriented product lines, such as its running shoes, used the three-stripes logo, while its lifestyle lines, such as its clothing and accessories, used the trefoil logo.
The Evolution of the Logos
Since its introduction, the trefoil logo has undergone several iterations and has become an integral part of the Adidas brand. Today, the company uses both logos on its products, depending on the product line. The three-stripes logo is typically used on performance products, while the trefoil logo is used on lifestyle products.
The Significance of the Logos
The two logos represent different aspects of the Adidas brand. The three-stripes logo is a symbol of the company’s commitment to performance, while the trefoil logo is a symbol of its commitment to fashion and lifestyle. Together, the two logos represent the company’s dual commitment to both performance and lifestyle.
Conclusion
The two logos of Adidas are a reflection of the company’s dual commitment to performance and lifestyle. The iconic three-stripes logo is a symbol of the company’s commitment to performance, while the trefoil logo is a symbol of its commitment to fashion and lifestyle. Together, the two logos represent the company’s commitment to both performance and lifestyle.
Top 6 Frequently Asked Questions
What is the history of Adidas’ logo?
The Adidas logo has a long history, beginning in 1949 when the company’s founder, Adolf “Adi” Dassler, created the iconic three-stripe logo. The three stripes were meant to represent strength and stability, and the logo was designed to represent the brand as an international symbol of sport and fitness. Through the years, the logo has been slightly updated but the classic three stripes remain a recognizable symbol of the Adidas brand.
Why does Adidas have two logos?
Adidas has two logos in order to distinguish between the company’s heritage roots and its modern-day look. The first logo, which is still in use today, is the classic three-stripe logo which represents the brand’s roots in sport and fitness. The second logo, introduced in 2017, is a modern take on the three stripes and incorporates the Adidas wordmark. This logo is used to represent the brand’s current direction and its focus on lifestyle, fashion, and streetwear.
What do the two Adidas logos represent?
The classic three-stripe logo represents Adidas’ heritage and its original focus on sport and fitness. The modern logo represents the brand’s current focus on lifestyle, fashion, and streetwear. Together, the two logos represent the brand’s past and present, and signify the company’s evolution over the years.
What do the three stripes in the Adidas logo represent?
The three stripes in the Adidas logo represent strength and stability. The stripes are meant to symbolize the brand’s commitment to providing high-quality sportswear that is reliable and durable. The stripes also represent the company’s focus on sport and fitness and its dedication to helping athletes of all levels reach their full potential.
How has the Adidas logo evolved over the years?
The Adidas logo has undergone a few minor changes over the years. In the early 2000s, the logo was updated to include a new font, and the iconic three stripes were slightly modified. In 2017, the company introduced a new logo which incorporated the Adidas wordmark and a modern take on the classic three stripes.
Where is the Adidas logo used?
The Adidas logo is used on clothing, footwear, and accessories. It is also used on promotional materials such as advertisements, billboards, and packaging. Additionally, the logo is used on the company’s website and social media channels. The logo is one of the most recognizable symbols in the world and is a symbol of sport and fitness.
Everything You Need to Know About adidas’ Famous Stripes Logo
Adidas has two logos for a very simple reason: to show the company’s evolution over time. From the iconic three-stripe design to the iconic Trefoil logo, both have become synonymous with the brand’s commitment to excellence, quality, and innovation. Adidas’ two logos show that it is not afraid to evolve and stay ahead of the game, just as it has done for decades. Adidas’ two logos are a testament to their success and commitment to staying ahead of the competition.
